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Being socially conscious with Conchita Casteigt

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What does it mean to be a ‘socially conscious’ company in 2023? Can our favourite brands be as charitable as we think? Or is corporate virtue signalling more prevalent than ever before?

This week we are joined by the amazing Conchita Casteigt to discuss the distinctions in marketing between charities and commercial brands.

 

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From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever 
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