The Christmas season is well and truly upon us!

Pre-Christmas sales are forecast to hit $60 billion in the six weeks leading up to Christmas – a staggering figure. But, as the silly season approaches, have you considered how you will activate a retail strategy to keep more margin in your pocket this sales period?

Our guest today is the CEO and Founder of Retail Doctor Group, the Retail Doctor himself, Brian Walker.

Established in 2005, Retail Doctor Group is a leading firm working with businesses to take insights-driven strategy into award-winning implementation, helping them grow their business.

In this episode, we examine what it means to be ‘Fit for Business' and why it is an important consideration for all businesses with a retail component – which includes pharmacies.  We look at how to complement your health and wellness services, medicines advice, your focus on medication management, and safety with products that build your brand as trusted medicines experts.  

Enjoy.