For many service-based SMEs in the health and wellness space, managing operations is a chaotic mix of spreadsheets, WhatsApp messages, and manual payment tracking. Singapore-based startup Vibefam is on a mission to fix this with its AI-powered "growth operating system."



Co-founder and CEO Serene Lim joins us to share their journey of building a platform that automates operations, boosts revenue, and has achieved an incredible 98% customer retention rate. She discusses their pivot from a community-focused app to a powerful business tool, their use of AI for churn prediction, and their strategy for a $1 million seed round to fuel expansion across Southeast Asia.



We discuss:


The "growth operating system" for service-based SMEs.


How they achieved a 98% monthly customer retention rate.


The pivot from a community app to a valuable business operations tool.


How they use AI to predict customer churn and optimize class slots.


Their plan to raise a $1M seed round to expand across Southeast Asia.

For many service-based SMEs in the health and wellness space, managing operations is a chaotic mix of spreadsheets, WhatsApp messages, and manual payment tracking. Singapore-based startup Vibefam is on a mission to fix this with its AI-powered "growth operating system."Co-founder and CEO Serene Lim joins us to share their journey of building a platform that automates operations, boosts revenue, and has achieved an incredible 98% customer retention rate. She discusses their pivot from a community-focused app to a powerful business tool, their use of AI for churn prediction, and their strategy for a $1 million seed round to fuel expansion across Southeast Asia.We discuss:<ul><li>The "growth operating system" for service-based SMEs.</li><li>How they achieved a 98% monthly customer retention rate.</li><li>The pivot from a community app to a valuable business operations tool.</li><li>How they use AI to predict customer churn and optimize class slots.</li><li>Their plan to raise a $1M seed round to expand across Southeast Asia.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Vibefam: The Answer to Spreadsheet Hell For SMEs?

Is "regenerative business" a practical reality, or just an ESG buzzword? Benjamin Parent decided to find out by doing something extreme: quitting his corporate job to cycle from France to Japan. His project, Trees on the Way, is a three-year global expedition to interview 21 "regenerative" entrepreneurs who are actively redesigning capitalism to respect planetary boundaries. Operating on a model inspired by Kate Raworth's "Doughnut Economics," Benjamin is also pledging to plant one tree for every 21 kilometers pedaled.



Currently passing through Malaysia on his way to Japan, Benjamin joins us in the studio to discuss the logistics of funding a global expedition, the stark realities of trying to implement Doughnut Economics in developing nations, and whether businesses can actually create value while saving the planet

Is "regenerative business" a practical reality, or just an ESG buzzword? Benjamin Parent decided to find out by doing something extreme: quitting his corporate job to cycle from France to Japan. His project, Trees on the Way, is a three-year global expedition to interview 21 "regenerative" entrepreneurs who are actively redesigning capitalism to respect planetary boundaries. Operating on a model inspired by Kate Raworth's "Doughnut Economics," Benjamin is also pledging to plant one tree for every 21 kilometers pedaled.Currently passing through Malaysia on his way to Japan, Benjamin joins us in the studio to discuss the logistics of funding a global expedition, the stark realities of trying to implement Doughnut Economics in developing nations, and whether businesses can actually create value while saving the planet

Is Regenerative Business Just A Luxury? A 50,000km Quest For The Truth

For years, kombucha was dismissed as a niche, "hipster" health drink. Now, WonderBrew has transformed it into a mainstream Malaysian beverage, scaling from a home kitchen in 2018 to over 2,000 retail touchpoints today. But how do you mass-produce a living, fermenting beverage without compromising its quality—or having it explode on the supermarket shelf?



Co-founders Joseph Poh (CEO) and Loke Boon Eng (COO) join us to share their story: 




WonderBrew’s journey from a Subang Jaya home kitchen to generating RM3 million in annual revenue.


The operational realities of scaling a "living" product and transitioning to giant stainless steel vats.


The rigorous process and gradual revenue payoff of becoming Malaysia's first Halal-certified kombucha brand.


How the 35% equity deal with Loob Holdings (makers of Tealive) integrated a corporate, data-driven playbook into an artisan brand.


Regional expansion plans, their new honey-based line 'Jun Tea', and whether the endgame points to an IPO or a full acquisition.

For years, kombucha was dismissed as a niche, "hipster" health drink. Now, WonderBrew has transformed it into a mainstream Malaysian beverage, scaling from a home kitchen in 2018 to over 2,000 retail touchpoints today. But how do you mass-produce a living, fermenting beverage without compromising its quality—or having it explode on the supermarket shelf?Co-founders Joseph Poh (CEO) and Loke Boon Eng (COO) join us to share their story:&nbsp;<ul><li>WonderBrew’s journey from a Subang Jaya home kitchen to generating RM3 million in annual revenue.</li><li>The operational realities of scaling a "living" product and transitioning to giant stainless steel vats.</li><li>The rigorous process and gradual revenue payoff of becoming Malaysia's first Halal-certified kombucha brand.</li><li>How the 35% equity deal with Loob Holdings (makers of Tealive) integrated a corporate, data-driven playbook into an artisan brand.</li><li>Regional expansion plans, their new honey-based line 'Jun Tea', and whether the endgame points to an IPO or a full acquisition.</li></ul>

From Hipster Tea To RM3 Million: WonderBrew’s Mass Market Formula

How do you scale "good vibes" & namaste into a sustainable, 8-figure business? On the surface, the boutique fitness industry looks like a beautiful blend of aesthetics, mindfulness, and calm. But underneath that highly curated exterior is a fiercely competitive, operationally intense environment where your core product, the instructor, literally walks out the door every single night.



When The Flow Studio opened its first location in Bangsar in 2018, it started as a bootstrapped venture designed to bring high-quality, low-impact movement to Kuala Lumpur. By fiercely defending its brand consistency, hyper-localising its community offerings, and pricing its classes as "attainable luxury," the brand aggressively scaled its footprint, building a loyal customer base and 12-studios across Malaysia and Singapore.



To sustain that growth and institutionalise the brand, the company had to evolve. Tiffany Yow, CEO and Co-Founder of The Flow Studio, joins Open for Business to unpack her transition from a bootstrapped founder to a private equity-backed CEO. She reveals the rigorous unit economics behind their vertically integrated business, the operational playbook for systemising a premium brand experience, and why she partnered with impact investor Bintang Capital Partners to prepare for the company's next major financial milestone.



Learn More About:




Attainable Luxury: How The Flow Studio justifies its premium brand experience at an average market price (like an RM55 group reformer class) to make intelligent, low-impact movement accessible to the masses.


Systemising the Vibes: The operational playbook for maintaining strict brand consistency across 12 venues, from the signature studio scent to rigorous internal instructor training, so clients trust the brand over the individual teacher.


Vertical Integration: How the business diversified its revenue streams beyond drop-in classes by launching US-accredited teacher training programs, retail merchandise, and HRD-certified corporate wellness retreats.


The B Corp Ambition: Why the company is pursuing B Corp certification, and the strategic importance of operating a 95% female workforce that creates flexible career pathways for single mothers and returning professionals.

How do you scale "good vibes" &amp; namaste into a sustainable, 8-figure business? On the surface, the boutique fitness industry looks like a beautiful blend of aesthetics, mindfulness, and calm. But underneath that highly curated exterior is a fiercely competitive, operationally intense environment where your core product, the instructor, literally walks out the door every single night.When The Flow Studio opened its first location in Bangsar in 2018, it started as a bootstrapped venture designed to bring high-quality, low-impact movement to Kuala Lumpur. By fiercely defending its brand consistency, hyper-localising its community offerings, and pricing its classes as "attainable luxury," the brand aggressively scaled its footprint, building a loyal customer base and 12-studios across Malaysia and Singapore.To sustain that growth and institutionalise the brand, the company had to evolve. Tiffany Yow, CEO and Co-Founder of The Flow Studio, joins Open for Business to unpack her transition from a bootstrapped founder to a private equity-backed CEO.&nbsp;She reveals the rigorous unit economics behind their vertically integrated business, the operational playbook for systemising a premium brand experience, and why she partnered with impact investor Bintang Capital Partners to prepare for the company's next major financial milestone.Learn More About:<ul><li>Attainable Luxury: How The Flow Studio justifies its premium brand experience at an average market price (like an RM55 group reformer class) to make intelligent, low-impact movement accessible to the masses.</li><li>Systemising the Vibes: The operational playbook for maintaining strict brand consistency across 12 venues, from the signature studio scent to rigorous internal instructor training, so clients trust the brand over the individual teacher.</li><li>Vertical Integration: How the business diversified its revenue streams beyond drop-in classes by launching US-accredited teacher training programs, retail merchandise, and HRD-certified corporate wellness retreats.</li><li>The B Corp Ambition: Why the company is pursuing B Corp certification, and the strategic importance of operating a 95% female workforce that creates flexible career pathways for single mothers and returning professionals.</li></ul>

Vibefam: The Answer to Spreadsheet Hell For SMEs?

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