Needle, an AI-powered marketing platform from Singapore, starts by helping founders generate ideas and determine business and marketing priorities and then provides personalised recommendations for effective tactics. We speak with Kiyan Foroughi, CEO and Co-Founder at Needle about the rationale behind their inception and their fundraising journey, how they developed their platform that’s backed by AI and how Kiyan aims to grow and scale the business going forward after securing a seed funding round.

Needle, an AI-powered marketing platform from Singapore, starts by helping founders generate ideas and determine business and marketing priorities and then provides personalised recommendations for effective tactics. We speak with Kiyan Foroughi, CEO and Co-Founder at Needle about the rationale behind their inception and their fundraising journey, how they developed their platform that’s backed by AI and how Kiyan aims to grow and scale the business going forward after securing a seed funding round.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Threading the Needle Through the Messy Middle

In 2017, Adrian Chia turned a holiday joke into Big Tiny, a "tiny house" hospitality group that now manages over 1,000 keys across 22 countries.



With RM150 million in revenue (2025) and positive cash flow since 2018, the company has big, non-tiny, ambitions ahead. The journey began with SG$200,000 of their own money and a prototype that took six months to build in Adrian’s own garden before being shipped to the Australian wilderness.



Backed by SG$4.2 million in funding, Big Tiny now operates an end-to-end model where they design, manufacture, and manage these "tiny hotels" on other people's land. Adrian joins BFM to unpack: 




The IKEA of Housing: How a patented flatpack design allows professional teams to ship units globally and assemble a fully functional "tiny hotel" in just three hours.


The "Micro-Hotelier" Ecosystem: How Big Tiny connects investors, land partners, and hospitality management.


The Asset-Light Loophole: Mitigating land risk by registering homes with VINs so they can be moved if a landowner relationship sours.


The "Sale & Leaseback" Engine: How selling units to investors funded rapid expansion while retaining management rights.


The Pandemic Stress Test: How transparency saved the company when revenue hit zero, retaining 95% of investors.


The 50/50 Goal: Shifting the revenue mix from manufacturing sales to recurring rental income.

In 2017, Adrian Chia turned a holiday joke into Big Tiny, a "tiny house" hospitality group that now manages over 1,000 keys across 22 countries.With RM150 million in revenue (2025) and positive cash flow since 2018, the company has big, non-tiny, ambitions ahead. The journey began with SG$200,000 of their own money and a prototype that took six months to build in Adrian’s own garden before being shipped to the Australian wilderness.Backed by SG$4.2 million in funding, Big Tiny now operates an end-to-end model where they design, manufacture, and manage these "tiny hotels" on other people's land. Adrian joins BFM to unpack:&nbsp;<ul><li>The IKEA of Housing: How a patented flatpack design allows professional teams to ship units globally and assemble a fully functional "tiny hotel" in just three hours.</li><li>The "Micro-Hotelier" Ecosystem: How Big Tiny connects investors, land partners, and hospitality management.</li><li>The Asset-Light Loophole: Mitigating land risk by registering homes with VINs so they can be moved if a landowner relationship sours.</li><li>The "Sale &amp; Leaseback" Engine: How selling units to investors funded rapid expansion while retaining management rights.</li><li>The Pandemic Stress Test: How transparency saved the company when revenue hit zero, retaining 95% of investors.</li><li>The 50/50 Goal: Shifting the revenue mix from manufacturing sales to recurring rental income.</li></ul>

Using “Tiny Homes” To Build A RM150M Hotel Chain

In Malaysia’s fragmented primary care landscape, Dr. Saifulhaziq Noorman is building something more structured. Through Kyno Primary Care and its 14-clinic Poliklinik Amalmedik network, he’s attempting to scale a healthcare business that blends specialist services with community clinics. And now, he’s raising capital via equity crowdfunding to accelerate that vision.



We explore the commercial logic behind the model, how the group generates revenue, why this is the right time to bring in investors, and what it takes to scale a clinic network in a tightly regulated industry. 



From unit economics to expansion strategy, this conversation goes beyond medicine and into the mechanics of building a healthcare business in Malaysia

In Malaysia’s fragmented primary care landscape, Dr. Saifulhaziq Noorman is building something more structured. Through Kyno Primary Care and its 14-clinic Poliklinik Amalmedik network, he’s attempting to scale a healthcare business that blends specialist services with community clinics. And now, he’s raising capital via equity crowdfunding to accelerate that vision.We explore the commercial logic behind the model, how the group generates revenue, why this is the right time to bring in investors, and what it takes to scale a clinic network in a tightly regulated industry.&nbsp;From unit economics to expansion strategy, this conversation goes beyond medicine and into the mechanics of building a healthcare business in Malaysia

15 Clinics and Counting. What’s Next For Kyno?

For many heirs in Malaysia’s family businesses, the biggest decision is not how to grow what they inherit, but whether to stay at all. Kelvin Khandhar, a third-generation carpet trader, chose to step away after nearly a decade to start Victoria Carpets from scratch. 



He joins us to talk about the unspoken pressures of succession, why leaving can feel harder than starting over, and how a new generation is redefining value, quality, and long-term thinking in traditional industries.

For many heirs in Malaysia’s family businesses, the biggest decision is not how to grow what they inherit, but whether to stay at all. Kelvin Khandhar, a third-generation carpet trader, chose to step away after nearly a decade to start Victoria Carpets from scratch. He joins us to talk about the unspoken pressures of succession, why leaving can feel harder than starting over, and how a new generation is redefining value, quality, and long-term thinking in traditional industries.

Threading the Needle Through the Messy Middle

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