When you think of Malaysia’s favourite herbal drinks like mata kucing, lin chee kang, or sea coconut longan, chances are you picture them at a pasar malam or in a traditional kopitiam. But a new brand is giving these classics a fresh stage. Lin Chee King is bringing heritage recipes into a modern kiosk format, with bold branding and a vision to make them a staple for today’s on-the-go consumers.
We speak with its Co-Founders, Feeza Faeiz and Nicol Ruhan, about what sparked the idea, the challenges of scaling a heritage drink business, and what it takes to make Malaysians fall in love again with flavours that have been around for generations.

Life After VC: How BloomThis Scaled to 8 Figures Solo
22:24

Menopause Asia: No, It’s Not Just Burnout
24:33

Inside the Revival of Mum’s Place
34:16