Most digital agencies sell rankings and traffic. Growth.pro sells visibility within AI systems.



Founder and CEO, Alvin Koay, has built an AI-first SEO agency designed for a world where search engines are no longer the only gatekeepers. Instead of focusing purely on keywords, the company helps brands structure their digital presence for AI citations and measurable commercial outcomes.



In this conversation, we explore how Growth.pro makes money, how they are different in a crowded agency market, the operational challenges of running an AI-driven marketing business, and what’s next for the business going forward.

Most digital agencies sell rankings and traffic. Growth.pro sells visibility within AI systems.Founder and CEO, Alvin Koay, has built an AI-first SEO agency designed for a world where search engines are no longer the only gatekeepers. Instead of focusing purely on keywords, the company helps brands structure their digital presence for AI citations and measurable commercial outcomes.In this conversation, we explore how Growth.pro makes money, how they are different in a crowded agency market, the operational challenges of running an AI-driven marketing business, and what’s next for the business going forward.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

The Growthpro Strategy to Combat Traditional SEOs

Major enterprises are rushing to deploy AI, but many are hitting a brick wall: their underlying data is a mess. AI is only as smart as the context it’s given, and without proper data lineage, ownership, and quality controls, enterprise AI initiatives are doomed to stay in the experimental phase. Enter Decube. Founded by Jatin Solanki, Decube is building the "context layer" for enterprise data—a platform that sits between raw data and AI models to ensure the data is trustworthy, explainable, and production-ready.



Fresh off a $3 million funding round led by Taiwania Hive Ventures (bringing their total funding to $5 million), Jatin joins us in the studio to discuss how they manage to integrate with massive legacy systems in just 40 minutes, why Decube is keeping its core engineering talent in Malaysia while expanding across APAC, and how a neutral startup survives when cloud giants like AWS and Google are looming in the background.

Major enterprises are rushing to deploy AI, but many are hitting a brick wall: their underlying data is a mess. AI is only as smart as the context it’s given, and without proper data lineage, ownership, and quality controls, enterprise AI initiatives are doomed to stay in the experimental phase. Enter Decube. Founded by Jatin Solanki, Decube is building the "context layer" for enterprise data—a platform that sits between raw data and AI models to ensure the data is trustworthy, explainable, and production-ready.Fresh off a $3 million funding round led by Taiwania Hive Ventures (bringing their total funding to $5 million), Jatin joins us in the studio to discuss how they manage to integrate with massive legacy systems in just 40 minutes, why Decube is keeping its core engineering talent in Malaysia while expanding across APAC, and how a neutral startup survives when cloud giants like AWS and Google are looming in the background.

How Decube Is Unblocking Enterprise AI

Is "regenerative business" a practical reality, or just an ESG buzzword? Benjamin Parent decided to find out by doing something extreme: quitting his corporate job to cycle from France to Japan. His project, Trees on the Way, is a three-year global expedition to interview 21 "regenerative" entrepreneurs who are actively redesigning capitalism to respect planetary boundaries. Operating on a model inspired by Kate Raworth's "Doughnut Economics," Benjamin is also pledging to plant one tree for every 21 kilometers pedaled.



Currently passing through Malaysia on his way to Japan, Benjamin joins us in the studio to discuss the logistics of funding a global expedition, the stark realities of trying to implement Doughnut Economics in developing nations, and whether businesses can actually create value while saving the planet

Is "regenerative business" a practical reality, or just an ESG buzzword? Benjamin Parent decided to find out by doing something extreme: quitting his corporate job to cycle from France to Japan. His project, Trees on the Way, is a three-year global expedition to interview 21 "regenerative" entrepreneurs who are actively redesigning capitalism to respect planetary boundaries. Operating on a model inspired by Kate Raworth's "Doughnut Economics," Benjamin is also pledging to plant one tree for every 21 kilometers pedaled.Currently passing through Malaysia on his way to Japan, Benjamin joins us in the studio to discuss the logistics of funding a global expedition, the stark realities of trying to implement Doughnut Economics in developing nations, and whether businesses can actually create value while saving the planet

Is Regenerative Business Just A Luxury? A 50,000km Quest For The Truth

For years, kombucha was dismissed as a niche, "hipster" health drink. Now, WonderBrew has transformed it into a mainstream Malaysian beverage, scaling from a home kitchen in 2018 to over 2,000 retail touchpoints today. But how do you mass-produce a living, fermenting beverage without compromising its quality—or having it explode on the supermarket shelf?



Co-founders Joseph Poh (CEO) and Loke Boon Eng (COO) join us to share their story: 




WonderBrew’s journey from a Subang Jaya home kitchen to generating RM3 million in annual revenue.


The operational realities of scaling a "living" product and transitioning to giant stainless steel vats.


The rigorous process and gradual revenue payoff of becoming Malaysia's first Halal-certified kombucha brand.


How the 35% equity deal with Loob Holdings (makers of Tealive) integrated a corporate, data-driven playbook into an artisan brand.


Regional expansion plans, their new honey-based line 'Jun Tea', and whether the endgame points to an IPO or a full acquisition.

For years, kombucha was dismissed as a niche, "hipster" health drink. Now, WonderBrew has transformed it into a mainstream Malaysian beverage, scaling from a home kitchen in 2018 to over 2,000 retail touchpoints today. But how do you mass-produce a living, fermenting beverage without compromising its quality—or having it explode on the supermarket shelf?Co-founders Joseph Poh (CEO) and Loke Boon Eng (COO) join us to share their story:&nbsp;<ul><li>WonderBrew’s journey from a Subang Jaya home kitchen to generating RM3 million in annual revenue.</li><li>The operational realities of scaling a "living" product and transitioning to giant stainless steel vats.</li><li>The rigorous process and gradual revenue payoff of becoming Malaysia's first Halal-certified kombucha brand.</li><li>How the 35% equity deal with Loob Holdings (makers of Tealive) integrated a corporate, data-driven playbook into an artisan brand.</li><li>Regional expansion plans, their new honey-based line 'Jun Tea', and whether the endgame points to an IPO or a full acquisition.</li></ul>

The Growthpro Strategy to Combat Traditional SEOs

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