Most digital agencies sell rankings and traffic. Growth.pro sells visibility within AI systems.



Founder and CEO, Alvin Koay, has built an AI-first SEO agency designed for a world where search engines are no longer the only gatekeepers. Instead of focusing purely on keywords, the company helps brands structure their digital presence for AI citations and measurable commercial outcomes.



In this conversation, we explore how Growth.pro makes money, how they are different in a crowded agency market, the operational challenges of running an AI-driven marketing business, and what’s next for the business going forward.

Most digital agencies sell rankings and traffic. Growth.pro sells visibility within AI systems.Founder and CEO, Alvin Koay, has built an AI-first SEO agency designed for a world where search engines are no longer the only gatekeepers. Instead of focusing purely on keywords, the company helps brands structure their digital presence for AI citations and measurable commercial outcomes.In this conversation, we explore how Growth.pro makes money, how they are different in a crowded agency market, the operational challenges of running an AI-driven marketing business, and what’s next for the business going forward.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

The Growthpro Strategy to Combat Traditional SEOs

Running a restaurant is notoriously brutal. Running one successfully for over three decades is rare. Scaling it into a 9-figure, multi-brand F&B empire, while keeping it entirely in the family, is something else entirely.


Founded in 1990 as a single restaurant in Shah Alam, Serai Group has evolved into a hospitality powerhouse behind concepts like Serai, Jibby & Co, and Jibby East Grill, alongside a strong B2B business.



To unpack this 30-year generational success story, Founder Rina Abdullah, alongside daughter Datin Qistina Taff and son-in-law Datuk Mohd Najib Abdul Hamid, join the show to discuss building the Serai Group legacy.



Learn About:


Family in the Boardroom: How a mother, daughter, and son-in-law structure corporate decision-making, manage inevitable disagreements, and separate family dynamics from business strategy.


From 1 Restaurant to a Portfolio: The evolution into a multi-brand group.


Scaling Without Losing Control: The operational realities and growing pains of expanding a massive F&B footprint.


The Capital Question: After 30+ years of independent, self-funded growth, is the family finally open to bringing in outside capital and institutional investors?


The Next Decade: What lies ahead for the Serai Group empire and their thoughts on generational succession.

Running a restaurant is notoriously brutal. Running one successfully for over three decades is rare. Scaling it into a 9-figure, multi-brand F&amp;B empire, while keeping it entirely in the family, is something else entirely. Founded in 1990 as a single restaurant in Shah Alam, Serai Group has evolved into a hospitality powerhouse behind concepts like Serai, Jibby &amp; Co, and Jibby East Grill, alongside a strong B2B business.To unpack this 30-year generational success story, Founder Rina Abdullah, alongside daughter Datin Qistina Taff and son-in-law Datuk Mohd Najib Abdul Hamid, join the show to discuss building the Serai Group legacy.Learn About:<ul><li>Family in the Boardroom: How a mother, daughter, and son-in-law structure corporate decision-making, manage inevitable disagreements, and separate family dynamics from business strategy.</li><li>From 1 Restaurant to a Portfolio: The evolution into a multi-brand group.</li><li>Scaling Without Losing Control: The operational realities and growing pains of expanding a massive F&amp;B footprint.</li><li>The Capital Question: After 30+ years of independent, self-funded growth, is the family finally open to bringing in outside capital and institutional investors?</li><li>The Next Decade: What lies ahead for the Serai Group empire and their thoughts on generational succession.</li></ul>

30+ Years Of Serai: Building A 9-Figure F&B Family Biz

From making less than RM1 a day as a Penang food blog, to ringing the bell on a RM75 million ACE Market IPO. Foodie Media’s co-founders share their recipe.



In 2016, it was just a side hustle, a simple food blog called Penang Foodie fueled by cents from AdSense. Fast forward 9 years, and that side hustle has transformed into a digital media juggernaut with over 46 million followers across a portfolio of 37 lifestyle brands, ranging from KL Foodie to Malaysia Homie.



Fresh off their 2025 ACE Market debut and now armed with RM50 million in cash reserves (as of their Q1 results), husband-and-wife duo Lim Pinn Yang and Ang Rui Mei join BFM’s Open For Business to unpack their story from scrappy content creators to public company executives.



Learn about:


The "4 C's" Engine: How they evolved from pure media publishing to monetising Creators (KOLs), Commerce (live streaming), and Community (offline events like the KL Foodie Fest).


The Pasar Pagi Playbook: How Ping Yang's childhood mornings watching his father sell multi-tools at the morning market helped shape the company's content-to-commerce philosophy.


Co-Founder & Spouse Dynamics: The messy reality of dating while building a startup, resolving fierce disagreements, and learning to divide operational roles.


Surviving the Algorithm: How they mitigate platform risk ("rented land") across Meta, Google, and ByteDance to sustain 46 million followers.


The IPO Reality Check: Navigating a RM75M public listing, why you shouldn't build a company just to go public, and the psychological toll of checking your own stock ticker.

From making less than RM1 a day as a Penang food blog, to ringing the bell on a RM75 million ACE Market IPO. Foodie Media’s co-founders share their recipe.In 2016, it was just a side hustle, a simple food blog called Penang Foodie fueled by cents from AdSense. Fast forward 9 years, and that side hustle has transformed into a digital media juggernaut with over 46 million followers across a portfolio of 37 lifestyle brands, ranging from KL Foodie to Malaysia Homie.Fresh off their 2025 ACE Market debut and now armed with RM50 million in cash reserves (as of their Q1 results), husband-and-wife duo Lim Pinn Yang and Ang Rui Mei join BFM’s Open For Business to unpack their story from scrappy content creators to public company executives.Learn about:<ul><li>The "4 C's" Engine: How they evolved from pure media publishing to monetising Creators (KOLs), Commerce (live streaming), and Community (offline events like the KL Foodie Fest).</li><li>The Pasar Pagi Playbook: How Ping Yang's childhood mornings watching his father sell multi-tools at the morning market helped shape the company's content-to-commerce philosophy.</li><li>Co-Founder &amp; Spouse Dynamics: The messy reality of dating while building a startup, resolving fierce disagreements, and learning to divide operational roles.</li><li>Surviving the Algorithm: How they mitigate platform risk ("rented land") across Meta, Google, and ByteDance to sustain 46 million followers.</li><li>The IPO Reality Check: Navigating a RM75M public listing, why you shouldn't build a company just to go public, and the psychological toll of checking your own stock ticker.</li></ul>

Foodie Media: From RM1 A Day To RM75M IPO

Aquaculture is one of the fastest-growing food production sectors, but it’s also exposed to volatility, rising feed costs, water quality risks, and unpredictable climate patterns. AquFish believes artificial intelligence can change that.



Founded by Rafiq Razali, AquFish is building AI and machine learning tools designed to help fish farms move from reactive decision-making to predictive operations. By combining sensors, analytics, and real-time monitoring, the company aims to improve yield, reduce losses, and optimise farm performance.



We explore how the idea came about, the technology stack behind smart aquaculture, where the business stands in terms of fundraising, and what it takes to scale an agri-tech startup in Malaysia’s evolving food security landscape.

Aquaculture is one of the fastest-growing food production sectors, but it’s also exposed to volatility, rising feed costs, water quality risks, and unpredictable climate patterns. AquFish believes artificial intelligence can change that.Founded by Rafiq Razali, AquFish is building AI and machine learning tools designed to help fish farms move from reactive decision-making to predictive operations. By combining sensors, analytics, and real-time monitoring, the company aims to improve yield, reduce losses, and optimise farm performance.We explore how the idea came about, the technology stack behind smart aquaculture, where the business stands in terms of fundraising, and what it takes to scale an agri-tech startup in Malaysia’s evolving food security landscape.

The Growthpro Strategy to Combat Traditional SEOs

In 1 playlist(s)

Open For Business

Social links

Follow podcast

Recent clips