By 2030, Malaysia is expected to transition into an ageing society, with individuals above age 60 and older to make up 15% of the population, and this is a business opportunity that multiple businesses are looking to address, and Sukha is a new contender in the ring.

Starting back in December 2022, Sukha Golden Sanctuary initially focused on specialised support to elderly individuals with dementia and other cognitive impairments. Today the company says it has a Retirement Clubhouse concept and positions itself as focusing on holistic well-being and having a community-based care model, which we will flesh out further in the show.

To expand their services and set up the Sukha Senior Resort in PJ New Town, Sukha is trying to raise between RM3.6 million and RM6 million by offering up to 16.7% of the company via equity crowdfunding on PitchIn. This fundraise values the company at RM30 million. 

So, on top of exploring this fundraising exercise, we will dive into the story behind Sukha Golden's inception and their positioning in the senior living industry, as well as the company’s growth trajectory and projected pathway to a RM1 billion IPO in 6-10 years time.