What does it take to sell shoes to millions of people in a market that is already saturated with footwear brands? Since its humble beginnings in Wangsa Maju over 2 decades ago, XES Shoes now has over 120 stores all across Malaysia. Founder and Managing Director, Simpson Wong Kean Hin truly believes that to produce high-quality footwear, one needs to understand the skill, dedication, and attention that goes into the craft, from the most minute details such as stitching, to the materials that make the shoe body. We hear from him about what it takes to keep striding through a pandemic.