Caring for ageing parents is becoming one of Asia’s fastest-growing emotional and practical challenges. Yet much of that burden remains invisible.

We speak with Ivan Mun, Founder of ELLO, about how personal loss led him to build AI-powered caregiving technology designed to monitor seniors without intruding on their dignity or independence. Can artificial intelligence truly provide peace of mind at home? And in a crowded care-tech market, how does a young startup earn trust when stakes are this personal?

We explore how technology may reshape the future of caregiving and what it means for families across a rapidly ageing region.