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Rise & Fold: Why Ling's Focacceria Closed Its Doors

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Open For Business

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in… 
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Ling's Focacceria operated on an incredibly focused business model: one type of dough, transformed into a menu of focaccia loaves and sandwiches featuring Malaysian flavors like otak-otak, and vadai. Built by a former corporate communications and copywriting professional with zero F&B background, the Mutiara Damansara shop survived a brutal first year of poor management and severe debt. By tightly restructuring the business, founder Choy Ee Ling successfully cut payables, grew year-two revenue by 12 percent, and entered her third year completely debt-free. By the time the shop’s lease was up for renewal, the bootstrapped business was generating over six-figures in revenue and sitting firmly in the black.

Then, she shut it down.

Ling joins us to discuss the mechanics of digging a retail shop out of vendor debt, how social media fundamentally changed her customer acquisition, and exactly what happens to a company's sales when a founder announces they are closing a profitable business for good.

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