Over the past few years, we’ve seen a shift in the mindset of a lot of people towards taking better care of their health, especially when it comes to their diet. Plant-based diets and veganism are no longer seen as ‘alternative’ lifestyle choices, they now stand proudly front and center in the mainstream. At least, in some countries.

Here in Malaysia, there’s still a way to go. But that doesn’t stop the spirit of entrepreneurship.

Jason, a strength and conditioning coach, has brought a new vegan dietary supplement to market. Its main ingredient is the water lentil, a super food that is considered a complete food source, higher in protein than other plants including pea and hemp, and is comparable to whey.