With digital transformation leapfrogging due to the pandemic, data analytics is more important than ever. But data itself isn’t a one-size-fits-all solution. InsightzClub, for instance, specializes in real-time behavioral and passive data, providing clients with valuable insights into the changing nature of consumer behavior. We speak to Mritunjay Kumar, co-founder and CEO of InsightzClub, about the ways his startup is engaging with big-name clients, as well as some interesting trends that have cropped up over the last couple of years.