After being in business for a couple of years, Yoodo is gearing up to take on the local telco market in a big way. But with so many other big players dominating the scene, what does the “new kid” have planned to make a mark in the industry? We speak to Chow Tuck Mun, Head of Yoodo, to understand the brand’s growth strategy, their challenges in the local market, and why they think modular plans are the way of the future.