PurelyB is a wellness brand selling traditional Malay herbal supplements such as Pegaga and Tiger Milk Mushroom, formulated with Universiti Malaya-derived extracts. The company is actively expanding its physical footprint globally, establishing a US storefront, exhibiting at the Natural Products Expo West, and securing a finalist spot for the American natural products industry's highly watched NEXTY award.

However, the business model looked completely different a decade ago. PurelyB originally launched as a venture-backed digital wellness portal, amassing 80,000 monthly visitors, acquiring a yoga community platform, and raising funds through an equity crowdfunding campaign designed for its own readers. Founder Raja Jesrina Arshad eventually executed a massive pivot, completely transforming the company from a digital media platform into a physical consumer packaged goods business with inventory, manufacturing, and a complex rainforest supply chain.

Jesrina joins us to discuss the financial and operational costs of completely changing a business model. We explore what happened to the platform's early shareholders after the pivot, the margins of manufacturing physical supplements, and whether a Malaysian herbal brand can genuinely compete in the US wellness aisle.

PurelyB is a wellness brand selling traditional Malay herbal supplements such as Pegaga and Tiger Milk Mushroom, formulated with Universiti Malaya-derived extracts. The company is actively expanding its physical footprint globally, establishing a US storefront, exhibiting at the Natural Products Expo West, and securing a finalist spot for the American natural products industry's highly watched NEXTY award.However, the business model looked completely different a decade ago. PurelyB originally launched as a venture-backed digital wellness portal, amassing 80,000 monthly visitors, acquiring a yoga community platform, and raising funds through an equity crowdfunding campaign designed for its own readers. Founder Raja Jesrina Arshad eventually executed a massive pivot, completely transforming the company from a digital media platform into a physical consumer packaged goods business with inventory, manufacturing, and a complex rainforest supply chain.Jesrina joins us to discuss the financial and operational costs of completely changing a business model. We explore what happened to the platform's early shareholders after the pivot, the margins of manufacturing physical supplements, and whether a Malaysian herbal brand can genuinely compete in the US wellness aisle.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Malaysia's Lost National Treasures, Rediscovered

What does it mean for a business to contribute to nation building? For Merdeka, we speak to six Malaysian entrepreneurs working across urban development, STEM education, the creator economy, social enterprise, rural communities and financial inclusion, and explore how their businesses are helping shape a more prosperous Malaysia.

What does it mean for a business to contribute to nation building? For Merdeka, we speak to six Malaysian entrepreneurs working across urban development, STEM education, the creator economy, social enterprise, rural communities and financial inclusion, and explore how their businesses are helping shape a more prosperous Malaysia.

Beyond The Business: How Entrepreneurs Are Building Malaysia

In February 2026, after twenty-three years as part of a London-headquartered global network, M+C Saatchi Malaysia completed a management buyout. The agency is now one hundred percent Malaysian-owned, led, and staffed, officially operating as M+C Saatchi KARSA. While they retain the Saatchi name under a licensing agreement, the agency’s strategic direction, profit and loss, and future are now entirely in local hands. 

For founder Datin Sri Sharifah Menyalara Hussein (Lara Hussein), this independence is not a safety parachute, but a liberation - a chance to operate with the agility of a startup, backed by over two decades of industry experience. Alongside Chief Creative Officer Darren Lee, the leadership team is actively rebuilding the traditional integrated creative agency into a consultancy model. They are executing this pivot while battling fierce industry headwinds, including cautious clients, eroding margins, competitors undercutting prices, and the rising trend of in-housing.

Datin Sri Lara and Darren join us to unpack the exact financial and operational mechanics of their management buyout, where the profit margins genuinely sit within their new consultancy arm, and whether Malaysia's creative economy can survive an era where clients increasingly want to do the work themselves.

In February 2026, after twenty-three years as part of a London-headquartered global network, M+C Saatchi Malaysia completed a management buyout. The agency is now one hundred percent Malaysian-owned, led, and staffed, officially operating as M+C Saatchi KARSA. While they retain the Saatchi name under a licensing agreement, the agency’s strategic direction, profit and loss, and future are now entirely in local hands.&nbsp;For founder Datin Sri Sharifah Menyalara Hussein (Lara Hussein), this independence is not a safety parachute, but a liberation - a chance to operate with the agility of a startup, backed by over two decades of industry experience. Alongside Chief Creative Officer Darren Lee, the leadership team is actively rebuilding the traditional integrated creative agency into a consultancy model. They are executing this pivot while battling fierce industry headwinds, including cautious clients, eroding margins, competitors undercutting prices, and the rising trend of in-housing.Datin Sri Lara and Darren join us to unpack the exact financial and operational mechanics of their management buyout, where the profit margins genuinely sit within their new consultancy arm, and whether Malaysia's creative economy can survive an era where clients increasingly want to do the work themselves.

The Management Buyout of M+C Saatchi Malaysia

Friends Craft Cooperative is Malaysia's largest community craft centre, operating a successful pottery and wood studio in Seksyen 13, Petaling Jaya. The fully bootstrapped business executes three distinct models at once: renting affordable studio access to hobbyists, training apprentices from low-income backgrounds through a sponsored programme, and manufacturing commercial furniture and restaurant tableware. Through this diversified approach, the cooperative generates between half a million and a million ringgit in revenue and has doubled its growth every year for the past three years.

Founder Teoh Jia Chern operates the business with a sharp critique of the local artisanal space. He argues that much of the industry survives on "pity purchases" - expensive objects sold to T20 consumers and corporate CSR budgets entirely on the strength of the "handmade" label, rather than the quality of the product itself. Because this model relies on elite sustainability and a high price floor, it can never scale or deliver genuine impact. Friends Craft Cooperative was built to be the exact opposite, focusing on high-quality, scalable manufacturing that stands on its own merit.

Chern joins us to unpack the operational realities of running a three-in-one craft business and how they manage to compete with manufacturing giants like IKEA and Taobao. We explore the cooperative's highly unusual democratic profit distribution, and why Chern insists on earning the exact same salary as his senior team, and his strategic plans to make himself entirely replaceable.

Friends Craft Cooperative is Malaysia's largest community craft centre, operating a successful pottery and wood studio in Seksyen 13, Petaling Jaya. The fully bootstrapped business executes three distinct models at once: renting affordable studio access to hobbyists, training apprentices from low-income backgrounds through a sponsored programme, and manufacturing commercial furniture and restaurant tableware. Through this diversified approach, the cooperative generates between half a million and a million ringgit in revenue and has doubled its growth every year for the past three years.Founder Teoh Jia Chern operates the business with a sharp critique of the local artisanal space. He argues that much of the industry survives on "pity purchases" - expensive objects sold to T20 consumers and corporate CSR budgets entirely on the strength of the "handmade" label, rather than the quality of the product itself. Because this model relies on elite sustainability and a high price floor, it can never scale or deliver genuine impact. Friends Craft Cooperative was built to be the exact opposite, focusing on high-quality, scalable manufacturing that stands on its own merit.Chern joins us to unpack the operational realities of running a three-in-one craft business and how they manage to compete with manufacturing giants like IKEA and Taobao. We explore the cooperative's highly unusual democratic profit distribution, and why Chern insists on earning the exact same salary as his senior team, and his strategic plans to make himself entirely replaceable.

Malaysia's Lost National Treasures, Rediscovered

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