Debbie Soh started her career as a home tutor before pivoting to an online model during the pandemic. By leveraging free, short-form math content on social media, she built a massive organic funnel that has propelled her bootstrapped company, Debbie Soh Education, into the seven-figure revenue range. Today, she’s expanding her revenue streams into e-commerce, publishing, and branded content.

Debbie joins us to talk about the unfiltered reality of scaling an education business. We discuss the profit margins of digital tuition, the challenge of building a team that can keep up with a founder-led brand, and the hidden burnout that comes with trying to balance purpose with profitability.