After spending two decades building apps, websites, and CRM systems for Southeast Asian enterprises, Steve Wan watched his clients pour increasing budgets into traditional digital advertising models for diminishing returns. Realising that interactive campaigns effectively captured consumer attention but were prohibitively expensive to custom-build, he launched RewardinMe. Today, the bootstrapped, no-code platform allows brands to independently deploy interactive mechanics such as spin-to-win, scratch cards, and quizzes, across web, social, and in-app channels.

Steve joins us to discuss the platform's core commercial proposition - zero-party data, what a massive logo list actually means for the bottom line of the company, and RewardinMe’s recently launched AI agent, designed to fully automate campaign strategy, creative generation, and reward recommendations.