Founded in April 2023, Notti Pet Food is a local pet food brand that wants to elevate pet kibble and recently secured RM2.4 million in seed funding from venture capital firms 500 Global and First Move to accelerate its mission.



The company crossed RM1 million in revenue in 6 months and is on track to hit RM2 million in revenue for its first year in business. With aims to hit 8-figures in revenue in the next 2 years, Notti will be focused on accelerating growth through new products and further market expansion into the Philippines and Singapore.



At present, the company produces slow-baked kibble, using human-grade meat alongside fruits, vegetables, probiotics, and prebiotics., and is in over 100 pet shops, mostly in Malaysia, but with a minor presence in Singapore, Hong Kong, and the Philippines.



Today, we'll dive into the origins of Notti Pet Food, from its inception just over a year ago to Ke Yee's ambitions for the future now that she’s secured RM2.4 million in seed funding, which all kind of started from a LinkedIn comment.

Founded in April 2023, Notti Pet Food is a local pet food brand that wants to elevate pet kibble and recently secured RM2.4 million in seed funding from venture capital firms 500 Global and First Move to accelerate its mission.The company crossed RM1 million in revenue in 6 months and is on track to hit RM2 million in revenue for its first year in business. With aims to hit 8-figures in revenue in the next 2 years, Notti will be focused on accelerating growth through new products and further market expansion into the Philippines and Singapore.At present, the company produces slow-baked kibble, using human-grade meat alongside fruits, vegetables, probiotics, and prebiotics., and is in over 100 pet shops, mostly in Malaysia, but with a minor presence in Singapore, Hong Kong, and the Philippines.Today, we'll dive into the origins of Notti Pet Food, from its inception just over a year ago to Ke Yee's ambitions for the future now that she’s secured RM2.4 million in seed funding, which all kind of started from a LinkedIn comment.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

From Zero to RM2 Million: Notti’s 1-Year Journey Elevating Kibble

Malaysia's cuisine is a captivating blend of flavours reflecting the country's rich cultural diversity. With influences from Malay, Chinese, Indian, and indigenous traditions, Malaysian food offers a unique and tantalising blend of spices, herbs, and ingredients.


Within this culinary landscape, the pickle industry holds a special place. Pickles, a beloved staple in Malaysian households, are celebrated for their ability to enhance dishes with bold, complex flavours, making them a cherished part of Malaysia's gastronomic heritage.


Homegrown Pick A Pickle has carved a niche with its artisanal approach to homemade pickles and pastes. This business merges traditional recipes with contemporary twists, offering a delightful array of tangy pickles and savoury pastes that capture the essence of local flavours.


Founded with a passion for preserving culinary heritage, Pick A Pickle products are a culmination of creativity, and the rich gastronomic tapestry of Malaysia. Whether one is a connoisseur of spicy tang or a seeker of unique taste experiences, Pick A Pickle takes you on a journey through the authentic taste of home-cooked goodness, one jar at a time.


Today, we speak with Co-Founders Allan and Audrie Yeo to learn more about this father-daughter family business and their journey in bringing traditional Malaysian flavours to a wider audience, as well as their vision for the future of Pick A Pickle.

Malaysia's cuisine is a captivating blend of flavours reflecting the country's rich cultural diversity. With influences from Malay, Chinese, Indian, and indigenous traditions, Malaysian food offers a unique and tantalising blend of spices, herbs, and ingredients. Within this culinary landscape, the pickle industry holds a special place. Pickles, a beloved staple in Malaysian households, are celebrated for their ability to enhance dishes with bold, complex flavours, making them a cherished part of Malaysia's gastronomic heritage. Homegrown Pick A Pickle has carved a niche with its artisanal approach to homemade pickles and pastes. This business merges traditional recipes with contemporary twists, offering a delightful array of tangy pickles and savoury pastes that capture the essence of local flavours. Founded with a passion for preserving culinary heritage, Pick A Pickle products are a culmination of creativity, and the rich gastronomic tapestry of Malaysia. Whether one is a connoisseur of spicy tang or a seeker of unique taste experiences, Pick A Pickle takes you on a journey through the authentic taste of home-cooked goodness, one jar at a time. Today, we speak with Co-Founders Allan and Audrie Yeo to learn more about this father-daughter family business and their journey in bringing traditional Malaysian flavours to a wider audience, as well as their vision for the future of Pick A Pickle.

Pick A Pickle!

Aonic was born as a commercial drone solutions provider for enterprises looking to modernise their operation workflow. While they are no stranger to the commercial drone industry, they are looking to expand beyond the skies and to build an ecosystem beyond just their core drone capabilities. Cheong Jin Xi, founder and CEO of Aonic, gives us a peek into this unique industry.

Aonic was born as a commercial drone solutions provider for enterprises looking to modernise their operation workflow. While they are no stranger to the commercial drone industry, they are looking to expand beyond the skies and to build an ecosystem beyond just their core drone capabilities. Cheong Jin Xi, founder and CEO of Aonic, gives us a peek into this unique industry.

Flying Into the Future of Drones

By 2030, Malaysia is expected to transition into an ageing society, with individuals above age 60 and older to make up 15% of the population, and this is a business opportunity that multiple businesses are looking to address, and Sukha is a new contender in the ring.


Starting back in December 2022, Sukha Golden Sanctuary initially focused on specialised support to elderly individuals with dementia and other cognitive impairments. Today the company says it has a Retirement Clubhouse concept and positions itself as focusing on holistic well-being and having a community-based care model, which we will flesh out further in the show.


To expand their services and set up the Sukha Senior Resort in PJ New Town, Sukha is trying to raise between RM3.6 million and RM6 million by offering up to 16.7% of the company via equity crowdfunding on PitchIn. This fundraise values the company at RM30 million. 


So, on top of exploring this fundraising exercise, we will dive into the story behind Sukha Golden's inception and their positioning in the senior living industry, as well as the company’s growth trajectory and projected pathway to a RM1 billion IPO in 6-10 years time.

By 2030, Malaysia is expected to transition into an ageing society, with individuals above age 60 and older to make up 15% of the population, and this is a business opportunity that multiple businesses are looking to address, and Sukha is a new contender in the ring. Starting back in December 2022, Sukha Golden Sanctuary initially focused on specialised support to elderly individuals with dementia and other cognitive impairments. Today the company says it has a Retirement Clubhouse concept and positions itself as focusing on holistic well-being and having a community-based care model, which we will flesh out further in the show. To expand their services and set up the Sukha Senior Resort in PJ New Town, Sukha is trying to raise between RM3.6 million and RM6 million by offering up to 16.7% of the company via equity crowdfunding on PitchIn. This fundraise values the company at RM30 million.&nbsp; So, on top of exploring this fundraising exercise, we will dive into the story behind Sukha Golden's inception and their positioning in the senior living industry, as well as the company’s growth trajectory and projected pathway to a RM1 billion IPO in 6-10 years time.

From Zero to RM2 Million: Notti’s 1-Year Journey Elevating Kibble

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