ChatGPT, AI tutors & the future of student advice, that’s the focus of today’s Open For Business.

As students shift from Google searches to ChatGPT prompts, how does that change the way they choose universities and plan their future? Founded in 2014 to tackle the chaos of online education forums, EduAdvisor has grown into a sizable education consulting platform, guiding over 5,000 student enrollments annually and reaching more than 4 million students through organic search, social media, and now AI tools.

In this episode, Co-Founder Loh Sue May and Director of Enrolment Lee Ching Wei talk about EduAdvisor’s journey, their AI-powered SPM tutor app EduBijak, and how they’re adapting to a rapidly changing digital discovery landscape.

We explore:

• How EduAdvisor built organic reach with smart content & student insights

• The rise of ChatGPT as an advice source and the dangers of misinformation

• Why EduBijak is free, ad-free, and a long-term brand builder

• Balancing trust, transparency, and impact in the content arms race

• What EduAdvisor’s model tells us about the future of student recruitment

Whether you're a parent, educator, or startup founder, this is a window into how tech is reshaping education advice in Malaysia and beyond.