Many entrepreneurs take the "usual" route of starting in Malaysia, establishing themselves locally, then slowly going overseas. With the Malaysian population being small compared to other domestic markets, and in this current pandemic, this thinking needs to change. On this episode of Failing Forward, Thomas Yip of Radica Software talks to us about how he developed and sold his product to the export market from Day 1, and some of the lessons he’s learned from being “born global”.

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