We speak with Joshua Lin, General Manager of PriceShop Malaysia, about how the platform empowers Malaysian consumers to make smarter buying decisions in the consumer electronics space. We explore PriceShop’s approach to price comparison, ensuring accuracy and reliability through its extensive network of SME retailers and advanced technology. Joshua also shares insights on upcoming innovations, such as AI-driven features, and discusses trends in Malaysia’s electronics market, including consumer behaviour and the rise of buying scams.