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Delivering Growth in a Shrinking Maternity Market

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Open For Business

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in… 
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When award-winning architect Katrine Cheong last appeared on the show in December 2024, the conversation centered around the design mechanics of building Little Precious, a premium confinement centre in KL Eco City. Today, she returns to discuss a drastically different reality: the shifting economic ground beneath the maternity business. Since opening in 2020, her single-site, 20,000-square-foot facility has served over a thousand mothers, operating with 60-plus medical professionals and a strict one-to-two nurse-to-baby ratio. With packages starting north of RM31,000, it is effectively a luxury hotel that carries the exorbitant staffing bill of a private hospital.

Katrine joins us to discuss the hard unit economics of the confinement industry. We unpack the mechanics of occupancy and break-even points, if she will continue to champion a single-site model rather than scaling, and the brutal reality of retaining specialised nurses amidst a national shortage and aggressive poaching from Singapore.

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Open For Business

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