Data Makes Retail More Than Skin Deep

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Published Aug 11, 2021, 1:17 AM

Many companies have leveraged the nature of the pandemic to embrace e-commerce fully, but with less in-person customer interaction, do brands really know what their customers want? Eyo Zhen Yi, managing director of e-commerce beauty platform Threebs, shares his thoughts on the beauty industry and the relationship between data management and successful e-commerce.

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