Building a catering business is easy to start, and notoriously hard to scale. For Andrew Chee, Founder and CEO of RunningMen Celebrations Group, the challenge wasn’t just serving good food, but building a system that could deliver consistency, creativity, and reliability at scale.
In this episode, Andrew breaks down how RunningMen grew from a student-run venture into a multi-format halal catering and events business, the gap they spotted in a crowded market, and the operational decisions that shaped their positioning today.
We explore how the company thinks about revenue, service design, and execution in a low-margin industry, and what the next phase of growth looks like as RunningMen plans ahead

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