Hotels face a persistent shortage of marketing talent who truly understand their operations, while generalist agencies often fail to grasp the precise nuances of hospitality. Having spent over two decades collectively inside premium and luxury hotel brands, Lai Yen Yee, Melissa Mohan, and Juliana Yong saw this gap firsthand. In 2018, Yen founded Purple Giant to provide the industry with marketing strategies that not only look impressive but are actually executable on the ground.

Today, the proudly female-led boutique agency serves major hospitality and lifestyle brands across Malaysia, including Shangri-La Rasa Ria, and Sheraton Petaling Jaya. Delivering everything from public relations to content production and campaign management, Purple Giant has grown into a bootstrapped, early seven-figure business. The agency achieved this scale entirely through referrals and word of mouth, successfully securing highly coveted recurring retainers from premium hotel properties.

Yen and Melissa join us to discuss the commercial realities of running an insider agency in a sector that rarely trusts outsiders. We break down the operational tension between founder-led quality and scalable delivery, and examine why the hardest problem in growing a successful boutique agency is not acquiring new clients, but figuring out how founders can finally let go.