Malaysia’s property market is crowded, competitive, and increasingly shaped by branding that goes far beyond logos and brochures. In this episode, we speak with Evon Chong and Aaron Bok, Co-Founders of IMAJEN, a property-focused branding consultancy that specialises in curating desire for places through storytelling, identity and experience design. We explore how the founders came together, how they built a profitable premium agency from the ground up, the operational challenges behind scaling a taste-led business, and their ambitions to grow IMAJEN into a regional creative force.

Malaysia’s property market is crowded, competitive, and increasingly shaped by branding that goes far beyond logos and brochures. In this episode, we speak with Evon Chong and Aaron Bok, Co-Founders of IMAJEN, a property-focused branding consultancy that specialises in curating desire for places through storytelling, identity and experience design. We explore how the founders came together, how they built a profitable premium agency from the ground up, the operational challenges behind scaling a taste-led business, and their ambitions to grow IMAJEN into a regional creative force.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Branding Places, Not Just Projects: Inside IMAJEN’s Strategy

For many entrepreneurs, the idea of living and working anywhere in the world is the ultimate goal. But for Andrew Henderson, it’s more than a dream—it’s a business model. He’s the founder of Nomad Capitalist, a consultancy that helps high-net-worth individuals and entrepreneurs build global lifestyles through offshore strategies, second citizenships, and optimised tax structures.



Based partly in Malaysia, Andrew has become one of the most recognised voices in the offshore world, featured in outlets like Bloomberg, Forbes, and CNN. Today, we’re finding out why Malaysia is emerging as one of the world’s most attractive bases for global entrepreneurs, how Nomad Capitalist operates behind the scenes, and what it really means to “go where you’re treated best.”

For many entrepreneurs, the idea of living and working anywhere in the world is the ultimate goal. But for Andrew Henderson, it’s more than a dream—it’s a business model. He’s the founder of Nomad Capitalist, a consultancy that helps high-net-worth individuals and entrepreneurs build global lifestyles through offshore strategies, second citizenships, and optimised tax structures.Based partly in Malaysia, Andrew has become one of the most recognised voices in the offshore world, featured in outlets like Bloomberg, Forbes, and CNN. Today, we’re finding out why Malaysia is emerging as one of the world’s most attractive bases for global entrepreneurs, how Nomad Capitalist operates behind the scenes, and what it really means to “go where you’re treated best.”

Nomad Capitalist: Building a Life Where You’re Treated Best

The AI sector is frothy, filled with "wrappers" disguised as deep tech and companies blurring the line between innovation and snake oil. Yet, Agnes AI claims to be different. By combining a "Snapchat-style" social feed with an enterprise-grade productivity suite, they aim to capture the 99% of Southeast Asian users who aren't paying for ChatGPT.



Bruce Yang, Co-Founder and CEO, joins us to explain why Agnes AI is building a "mobile funnel" to drive desktop software sales. He breaks down their transition from Sapiens AI, their claim of "Sovereign AI" (training their own models rather than relying on APIs), and their ambitious goal to replace your entire office stack, from Word to Slack.



Image Credit: Shutterstock

The AI sector is frothy, filled with "wrappers" disguised as deep tech and companies blurring the line between innovation and snake oil. Yet, Agnes AI claims to be different. By combining a "Snapchat-style" social feed with an enterprise-grade productivity suite, they aim to capture the 99% of Southeast Asian users who aren't paying for ChatGPT.Bruce Yang, Co-Founder and CEO, joins us to explain why Agnes AI is building a "mobile funnel" to drive desktop software sales. He breaks down their transition from Sapiens AI, their claim of "Sovereign AI" (training their own models rather than relying on APIs), and their ambitious goal to replace your entire office stack, from Word to Slack.Image Credit: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.shutterstock.com/image-photo/man-using-ai-his-cell-phone-2549619317?trackingId=c004a196-ab75-476e-bfd6-e4a7a01d7e5a">Shutterstock</a>

Replacing Microsoft Office with Memes? Inside Agnes AI

The Southeast Asian payments landscape is a fierce battleground, crowded with global giants like Stripe and Adyen, regional heavyweights, and local gateways. Yet, HitPay has carved out a lucrative niche, processing over $1 billion annually for more than 10,000 businesses across the region.



CEO Aditya Haripurkar joins us to explain why the region needed an "SMB-first" payments player. He details HitPay’s journey from e-wallet and a Venmo parallel to securing a $16 million Series A led by Tiger Global, driven by a 100% compound annual growth rate.



We discuss:


The Boom: How HitPay went from processing $100k to $20 million monthly in under two years.


Differentiation: Why focusing on "omni-channel" and local payment methods beats the enterprise-first approach.


The Business Model: Why HitPay gives away POS software and website builders for free.


Capital Efficiency: processing $1 billion annually with a team of just 36 employees.

Future Trends: Why HitPay is integrating stablecoin payments for Singaporean merchants.

The Southeast Asian payments landscape is a fierce battleground, crowded with global giants like Stripe and Adyen, regional heavyweights, and local gateways. Yet, HitPay has carved out a lucrative niche, processing over $1 billion annually for more than 10,000 businesses across the region.CEO Aditya Haripurkar joins us to explain why the region needed an "SMB-first" payments player. He details HitPay’s journey from e-wallet and a Venmo parallel to securing a $16 million Series A led by Tiger Global, driven by a 100% compound annual growth rate.We discuss:<ul><li>The Boom: How HitPay went from processing $100k to $20 million monthly in under two years.</li><li>Differentiation: Why focusing on "omni-channel" and local payment methods beats the enterprise-first approach.</li><li>The Business Model: Why HitPay gives away POS software and website builders for free.</li><li>Capital Efficiency: processing $1 billion annually with a team of just 36 employees.</li></ul>Future Trends: Why HitPay is integrating stablecoin payments for Singaporean merchants.

Branding Places, Not Just Projects: Inside IMAJEN’s Strategy

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