How does an American expat become the founder of Malaysia's only B Corp-certified batik brand? For Amy Blair, what started as a project to help one woman has grown into Batik Boutique, a multi-million ringgit social enterprise on a mission to take Malaysian heritage to the world.

Founder and CEO Amy Blair joins us to share her 12-year journey. She discusses how she navigated criticism as a foreigner in a heritage craft, the strategic pivot during the pandemic that transformed her business, and her vision for building a premium, global brand.

We discuss:

• The 12-year journey of building a premium social enterprise.

• Navigating the challenges of being an expat founder in a heritage craft.

• How a pivot to face masks during COVID-19 unlocked their now best-selling apparel line.

• The importance of B Corp certification for global brand building.

• Their growth strategy to hit RM7 million in revenue and expand internationally.