Two years ago, Applecrumby was navigating its transition from a long bootstrapped journey into its next growth phase. Today, the company is expanding beyond baby care into kids skincare, scaling its retail presence, and rethinking what sustainable growth looks like for a consumer brand built on trust.



Co-founders Sean Tan and Jesmine Tan join us to break down what has changed since our last conversation in 2024, how their revenue mix and operations have evolved, the commercial logic behind their move into kids skincare, the economics of selling across online and physical retail, and how they are balancing scale with profitability as they plan for 2026 and beyond.

Two years ago, Applecrumby was navigating its transition from a long bootstrapped journey into its next growth phase. Today, the company is expanding beyond baby care into kids skincare, scaling its retail presence, and rethinking what sustainable growth looks like for a consumer brand built on trust.Co-founders Sean Tan and Jesmine Tan join us to break down what has changed since our last conversation in 2024, how their revenue mix and operations have evolved, the commercial logic behind their move into kids skincare, the economics of selling across online and physical retail, and how they are balancing scale with profitability as they plan for 2026 and beyond.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Applecrumby’s New Chapter: Scaling Past E-Commerce

In Malaysia’s fragmented primary care landscape, Dr. Saifulhaziq Noorman is building something more structured. Through Kyno Primary Care and its 14-clinic Poliklinik Amalmedik network, he’s attempting to scale a healthcare business that blends specialist services with community clinics. And now, he’s raising capital via equity crowdfunding to accelerate that vision.



We explore the commercial logic behind the model, how the group generates revenue, why this is the right time to bring in investors, and what it takes to scale a clinic network in a tightly regulated industry. 



From unit economics to expansion strategy, this conversation goes beyond medicine and into the mechanics of building a healthcare business in Malaysia

In Malaysia’s fragmented primary care landscape, Dr. Saifulhaziq Noorman is building something more structured. Through Kyno Primary Care and its 14-clinic Poliklinik Amalmedik network, he’s attempting to scale a healthcare business that blends specialist services with community clinics. And now, he’s raising capital via equity crowdfunding to accelerate that vision.We explore the commercial logic behind the model, how the group generates revenue, why this is the right time to bring in investors, and what it takes to scale a clinic network in a tightly regulated industry.&nbsp;From unit economics to expansion strategy, this conversation goes beyond medicine and into the mechanics of building a healthcare business in Malaysia

15 Clinics and Counting. What’s Next For Kyno?

For many heirs in Malaysia’s family businesses, the biggest decision is not how to grow what they inherit, but whether to stay at all. Kelvin Khandhar, a third-generation carpet trader, chose to step away after nearly a decade to start Victoria Carpets from scratch. 



He joins us to talk about the unspoken pressures of succession, why leaving can feel harder than starting over, and how a new generation is redefining value, quality, and long-term thinking in traditional industries.

For many heirs in Malaysia’s family businesses, the biggest decision is not how to grow what they inherit, but whether to stay at all. Kelvin Khandhar, a third-generation carpet trader, chose to step away after nearly a decade to start Victoria Carpets from scratch. He joins us to talk about the unspoken pressures of succession, why leaving can feel harder than starting over, and how a new generation is redefining value, quality, and long-term thinking in traditional industries.

Pulling The Rug From Tradition

What if your truck battery never failed again?



For a logistics firm, a dead battery is more than just a nuisance, it’s a broken timeline, spoiled cargo, and lost revenue. Dennis Yong, CEO of VXI Crest, is out to eliminate that risk by turning the humble starter battery into a visible, data-driven asset.



Through a joint venture called Advanced Accumulators, Dennis is replacing traditional lead-acid batteries with IoT-enabled Lithium Ferrous Phosphate (LFP) technology. These "smart" batteries store up to 400% more energy at half the weight and allow fleet managers to monitor health in real-time. They even feature an "Over-the-Air Jumpstart", a remote function that lets a manager start a stalled truck from a dashboard hundreds of miles away.



Dennis explains why he’s betting on the underserved "marathon runners" of the road, commercial trucks and vans, and how his "frenemy" strategy with industry veterans YSK Marketing and FJ Union is helping him scale a regional battery empire across Malaysia.

What if your truck battery never failed again?For a logistics firm, a dead battery is more than just a nuisance, it’s a broken timeline, spoiled cargo, and lost revenue. Dennis Yong, CEO of VXI Crest, is out to eliminate that risk by turning the humble starter battery into a visible, data-driven asset.Through a joint venture called Advanced Accumulators, Dennis is replacing traditional lead-acid batteries with IoT-enabled Lithium Ferrous Phosphate (LFP) technology. These "smart" batteries store up to 400% more energy at half the weight and allow fleet managers to monitor health in real-time. They even feature an "Over-the-Air Jumpstart", a remote function that lets a manager start a stalled truck from a dashboard hundreds of miles away.Dennis explains why he’s betting on the underserved "marathon runners" of the road, commercial trucks and vans, and how his "frenemy" strategy with industry veterans YSK Marketing and FJ Union is helping him scale a regional battery empire across Malaysia.

Applecrumby’s New Chapter: Scaling Past E-Commerce

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