A few years ago, Kristian Hansen accidentally bought a pair of women’s jeans.  In the process, he discovered a problem that needed to be solved in a way that didn’t replicate existing challenges within the fashion industry.

Fast forward to today, where Kristian gets called “the Jeans Guy” and for good reason.

Kristian is the co-founder and CEO of Slø (pronounced “slow”).  At Slø, Kristian and his team are redefining what it means to build companies through community. Having generated a $360,000 pre-seed and a 100,000 person wait list ($10M projected revenue) with $0 ad-spend, they are starting the slow fashion revolution.

Kristian is a mission-driven founder currently on a journey to solve the climate crisis through eco-conscious capitalism, the power of consumerism, and data. Not to mention he has 700K followers and 6.8M likes on TikTok.

In this episode, Kristian shares how those lady’s jeans and what he did with them, kicked off a series of events that lead to the founding of Slø

We also talked about:

• Eco-conscious capitalism and consumerism
• Slow versus fast fashion
• Some of the business challenges of moving away from product standardisation and how that affects strategy and scalability
• Getting engagement through feedback
• The value of community and listening to them
• The power of TikTok and some of the concerns around its future

RESOURCES MENTIONED:

Website:  https://slojeans.co/

TikTok:  https://www.tiktok.com/@kristianfrommntn

WeFunder Round:  https://wefunder.com/slo