Ever had one of those days where everything goes wrong? That was me a few weeks when I realized – with a sinking heart – that I hadn’t hit the record button after a brilliant interview with my guest, Jason Willis-Lee. Fortunately, he graciously agreed to a redo, and I’m thrilled because his journey from studying medicine to becoming a thriving freelance medical translator is full of insights. If you’ve ever wondered about niching down, adapting to AI, or growing a freelance business, Jason’s got answers for you.

Jason Willis-Lee has been a professional medical translator for over 20 years, working with clients across the globe. Not only does he have a strong background in life sciences, but he’s also transitioned into mentoring other translators looking to build their businesses. His wealth of experience makes him the perfect guide for anyone interested in building a successful translation career.

WE ALSO TALKED ABOUT
How Jason pivoted from studying medicine to becoming a full-time translator and why niching down was a game-changer for him.
The real impact of AI on the translation industry and how freelancers can leverage it instead of fearing it.
Why working in-house before going freelance might be the smartest move for new translators.
How to build your portfolio and attract clients even without a website.
The importance of leveraging cultural nuances and why spending time in your source language country is crucial.
Jason’s advice on handling imposter syndrome and how to avoid the “jack of all trades” trap.
The myths about the translation business, including why you don’t need a fancy website to make a six-figure income.

CALL TO ACTION

If you’re ready to learn the ins and outs of the translation industry, this episode is for you! Listen now and be sure to sign up to be notified about upcoming episodes. 

RESOURCES MENTIONED
Jason’s book: How to Find More Direct Clients(affiliate link)
Jason’s website: EntrepreneurialTranslator.com
LinkedIn: Jason Willis-Lee

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

Ever had one of those days where everything goes wrong? That was me a few weeks when I realized – with a sinking heart – that I hadn’t hit the record button after a brilliant interview with my guest, Jason Willis-Lee. Fortunately, he graciously agreed to a redo, and I’m thrilled because his journey from studying medicine to becoming a thriving freelance medical translator is full of insights. If you’ve ever wondered about niching down, adapting to AI, or growing a freelance business, Jason’s got answers for you.
Jason Willis-Lee has been a professional medical translator for over 20 years, working with clients across the globe. Not only does he have a strong background in life sciences, but he’s also transitioned into mentoring other translators looking to build their businesses. His wealth of experience makes him the perfect guide for anyone interested in building a successful translation career.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">How Jason pivoted from studying medicine to becoming a full-time translator and why niching down was a game-changer for him.</li>
<li aria-level="1">The real impact of AI on the translation industry and how freelancers can leverage it instead of fearing it.</li>
<li aria-level="1">Why working in-house before going freelance might be the smartest move for new translators.</li>
<li aria-level="1">How to build your portfolio and attract clients even without a website.</li>
<li aria-level="1">The importance of leveraging cultural nuances and why spending time in your source language country is crucial.</li>
<li aria-level="1">Jason’s advice on handling imposter syndrome and how to avoid the “jack of all trades” trap.</li>
<li aria-level="1">The myths about the translation business, including why you don’t need a fancy website to make a six-figure income.</li>
</ul>
CALL TO ACTION
If you’re ready to learn the ins and outs of the translation industry, this episode is for you! Listen now and be sure to <a href="https://onlinebusinessliftoff.com/newsletter/">sign up to be notified about upcoming episodes</a>. 
RESOURCES MENTIONED
<ul>
<li aria-level="1">Jason’s book: <a href="https://amzn.to/47NWb8M">How to Find More Direct Clients</a> (affiliate link)</li>
<li aria-level="1">Jason’s website:<a href="http://entrepreneurialtranslator.com"> EntrepreneurialTranslator.com</a></li>
<li aria-level="1">LinkedIn:<a href="https://www.linkedin.com/in/willisleetraduccion/"> Jason Willis-Lee</a></li>
</ul>
Want regular access to tips, techniques, and advice from experts about growing your business?<a href="https://onlinebusinessliftoff.com/newsletter/"> Sign up here</a>.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

Niching for Success: How to Stand Out as a Translator with Jason Willis-Lee

Ever felt like you're stuck on a never-ending launch hamster wheel, dreading the next big push for your course? Caitlin Bacher has been there. She went from launching flop after flop to discovering a game-changing strategy that turned her $297 course into a million-dollar powerhouse—all without the stress of launching. 

Curious as to how she did it? This episode is packed with practical insights that could save your sanity and skyrocket your sales.

Caitlin Bacher is not just another course creator; she’s a master of the Evergreen model, with over seven years of experience selling courses without launching. Her journey from social media manager to multi-million-dollar course creator has given her some fairly unique insights into sustainable business growth.

If you're looking to scale your business without the burnout of continuous launches, Caitlin is the expert to listen to.

We Also Talked About:
The Transition from Launch to Evergreen: Why launching might not be the best strategy and how to start with an Evergreen funnel for steady revenue growth.
Collecting and Analyzing Data: Learn how to make small, consistent tweaks to your funnel using data to improve your course sales.
Overcoming Objections: The importance of addressing potential customer doubts and how to refine your messaging over time.
Effective Organic Traffic Strategies: Why organic traffic should be your starting point and how to use it to fuel your Evergreen funnel.
The Biggest Mistakes in Evergreen Funnels: Avoid common pitfalls when shifting from a live launch to an automated Evergreen funnel.

Don't miss out on the chance to revolutionize how you sell your course. Tune in to the full episode now, and be sure to sign up for notifications about upcoming episodes. 

Want to be notified when new episodes come up? Sign up here.

Resources Mentioned
Caitlin Bacher’s Free Masterclass:How to Generate Launch-Sized Revenue Without Launching
Caitlin Bacher’s Website: caitlinbacher.com
Caitlin’s Podcast:Short episodes on sales, marketing, and Evergreen strategies

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

Ever felt like you're stuck on a never-ending launch hamster wheel, dreading the next big push for your course? Caitlin Bacher has been there. She went from launching flop after flop to discovering a game-changing strategy that turned her $297 course into a million-dollar powerhouse—all without the stress of launching. 
Curious as to how she did it? This episode is packed with practical insights that could save your sanity and skyrocket your sales.
Caitlin Bacher is not just another course creator; she’s a master of the Evergreen model, with over seven years of experience selling courses without launching. Her journey from social media manager to multi-million-dollar course creator has given her some fairly unique insights into sustainable business growth.
If you're looking to scale your business without the burnout of continuous launches, Caitlin is the expert to listen to.
We Also Talked About:
<ul>
<li aria-level="1">The Transition from Launch to Evergreen: Why launching might not be the best strategy and how to start with an Evergreen funnel for steady revenue growth.</li>
<li aria-level="1">Collecting and Analyzing Data: Learn how to make small, consistent tweaks to your funnel using data to improve your course sales.</li>
<li aria-level="1">Overcoming Objections: The importance of addressing potential customer doubts and how to refine your messaging over time.</li>
<li aria-level="1">Effective Organic Traffic Strategies: Why organic traffic should be your starting point and how to use it to fuel your Evergreen funnel.</li>
<li aria-level="1">The Biggest Mistakes in Evergreen Funnels: Avoid common pitfalls when shifting from a live launch to an automated Evergreen funnel.</li>
</ul>
Don't miss out on the chance to revolutionize how you sell your course. Tune in to the full episode now, and be sure to sign up for notifications about upcoming episodes. 
Want to be notified when new episodes come up?<a href="https://onlinebusinessliftoff.com/newsletter/"> Sign up here.</a>
Resources Mentioned
<ul>
<li aria-level="1">Caitlin Bacher’s Free Masterclass: <a href="https://caitlinbacher.com/new-masterclass/">How to Generate Launch-Sized Revenue Without Launching</a></li>
<li aria-level="1">Caitlin Bacher’s Website:<a href="https://caitlinbatcher.com"> caitlinbacher.com</a></li>
<li aria-level="1">Caitlin’s Podcast: <a href="https://caitlinbacher.com/blog/131-3-hard-truths-i-learned-after-investing-over-1m-into-growing-my-business/">Short episodes on sales, marketing, and Evergreen strategies</a></li>
</ul>
Want regular access to tips, techniques, and advice from experts about growing your business?<a href="https://onlinebusinessliftoff.com/newsletter/"> Sign up here.</a>

Ditch the Launch: How To Build Consistent Course Sales With An Evergreen Funnel With Caitlin Bacher

Ever had a career plan that completely fell apart, only to lead you to something even better? Kirsty Boden-Stuart did. She quit her job to start an ad agency, which quickly fizzled out. But instead of giving up, she turned to writing to make ends meet—and accidentally stumbled into a whole new career as the Head of Marketing for one of London’s largest social care organizations. And then she started her own side hustle helping freelance writers start their careers. 

Curious how she made the leap? This episode is packed with gems you won’t want to miss.

Kirsty Boden-Stuart is a seasoned marketer with a background that’s anything but traditional. She’s built her expertise from the ground up, starting with writing online to support herself and eventually leading the marketing efforts for a major nonprofit. Kirsty brings a wealth of real-world experience and practical insights into how storytelling and positive framing can transform your marketing strategy.

WE ALSO TALKED ABOUT
How Kirsty’s pivot from a failed startup to a marketing career shaped her approach to business.
The importance of consistent content creation and how it helped Kirsty build her confidence and skills.
Why positive storytelling is crucial in marketing, and how it engages your audience more effectively than fear-based tactics.
The unexpected ways that embracing new challenges can lead to career transformation.

Tune in to this episode to learn from Kirsty’s incredible journey and get actionable tips for your own business. Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED
Freelance Writers Online: The website Kirsty sold to Trudy that reignited Trudy’s love for writing.
StoryBrand by Donald Miller(affiliate link): Mentioned as a framework for understanding storytelling in marketing.
Write Like You Mean It:  Kirsty’s new website and newsletter.  

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

Ever had a career plan that completely fell apart, only to lead you to something even better? Kirsty Boden-Stuart did. She quit her job to start an ad agency, which quickly fizzled out. But instead of giving up, she turned to writing to make ends meet—and accidentally stumbled into a whole new career as the Head of Marketing for one of London’s largest social care organizations. And then she started her own side hustle helping freelance writers start their careers. 
Curious how she made the leap? This episode is packed with gems you won’t want to miss.
Kirsty Boden-Stuart is a seasoned marketer with a background that’s anything but traditional. She’s built her expertise from the ground up, starting with writing online to support herself and eventually leading the marketing efforts for a major nonprofit. Kirsty brings a wealth of real-world experience and practical insights into how storytelling and positive framing can transform your marketing strategy.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">How Kirsty’s pivot from a failed startup to a marketing career shaped her approach to business.</li>
<li aria-level="1">The importance of consistent content creation and how it helped Kirsty build her confidence and skills.</li>
<li aria-level="1">Why positive storytelling is crucial in marketing, and how it engages your audience more effectively than fear-based tactics.</li>
<li aria-level="1">The unexpected ways that embracing new challenges can lead to career transformation.</li>
</ul>
Tune in to this episode to learn from Kirsty’s incredible journey and get actionable tips for your own business. Want to be notified when new episodes come up? Sign up<a href="https://onlinebusinessliftoff.com/newsletter/"> here</a>.
RESOURCES MENTIONED
<ul>
<li aria-level="1"><a href="https://freelancewritersonline.com">Freelance Writers Online</a>: The website Kirsty sold to Trudy that reignited Trudy’s love for writing.</li>
<li aria-level="1"><a href="https://geni.us/build-a-storybrand">StoryBrand by Donald Miller</a> (affiliate link): Mentioned as a framework for understanding storytelling in marketing.</li>
<li aria-level="1"><a href="https://www.writelikeyoumeanit.com/">Write Like You Mean It</a>:  Kirsty’s new website and newsletter.  </li>
</ul>
Want regular access to tips, techniques, and advice from experts about growing your business? Sign up<a href="https://onlinebusinessliftoff.com/newsletter/"> here</a>.

How Positive Storytelling Can Transform Your Marketing: Insights from Kirsty Boden-Stuart

Ever wondered how to truly understand your customers' needs? Suzanne Reilley faced the same challenge when she started as a personal trainer with no business background. Despite this, she successfully built a thriving business by mastering the art of listening to her clients. Curious about her journey and strategies? You’re in for a treat!

Suzanne Reilley is a seasoned business coach, marketing strategist, and copy advisor who has worked with hundreds of clients. Her expertise has been featured in prominent publications like The Washington Post and Daily Candy. Suzanne’s unique approach and proven track record make her a trusted guide in understanding and serving customers better.
How to go beyond demographics and tap into your customers' hopes, dreams, fears, and aspirations.
Using Amazon reviews, competitor social media comments, and client communication to uncover valuable customer insights.
The importance of balancing personal development with business growth.
Learning to write compelling messages that resonate with your audience using the customer’s words.
Transitioning from a corporate mindset to an entrepreneurial one for greater success.

Don't miss this insightful episode with Suzanne Reilley! Tune in to learn how deeply understanding your customers can transform your business. 

Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED
Suzanne’s website: Suzanne Reilley
Content Calendar Mastery: Map out a year’s worth of engaging topics in 90 minutes or less

Get regular access to tips, techniques, and advice from experts about growing your business.

Ever wondered how to truly understand your customers' needs? Suzanne Reilley faced the same challenge when she started as a personal trainer with no business background. Despite this, she successfully built a thriving business by mastering the art of listening to her clients. Curious about her journey and strategies? You’re in for a treat!
Suzanne Reilley is a seasoned business coach, marketing strategist, and copy advisor who has worked with hundreds of clients. Her expertise has been featured in prominent publications like The Washington Post and Daily Candy. Suzanne’s unique approach and proven track record make her a trusted guide in understanding and serving customers better.
<ul>
<li aria-level="1">How to go beyond demographics and tap into your customers' hopes, dreams, fears, and aspirations.</li>
<li aria-level="1">Using Amazon reviews, competitor social media comments, and client communication to uncover valuable customer insights.</li>
<li aria-level="1">The importance of balancing personal development with business growth.</li>
<li aria-level="1">Learning to write compelling messages that resonate with your audience using the customer’s words.</li>
<li aria-level="1">Transitioning from a corporate mindset to an entrepreneurial one for greater success.</li>
</ul>
Don't miss this insightful episode with Suzanne Reilley! Tune in to learn how deeply understanding your customers can transform your business. 
Want to be notified when new episodes come up? <a href="https://onlinebusinessliftoff.com/newsletter/">Sign up here</a>.<a href="https://onlinebusinessliftoff.com/newsletter/"> </a>
RESOURCES MENTIONED
<ul>
<li aria-level="1">Suzanne’s website:<a href="https://www.suzannereilley.com"> Suzanne Reilley</a></li>
<li aria-level="1">Content Calendar Mastery: <a href="https://tremendous-artisan-6697.ck.page/23ed6046ba">Map out a year’s worth of engaging topics</a> in 90 minutes or less</li>
</ul>
Get <a href="https://onlinebusinessliftoff.com/newsletter/">regular access to tips, techniques, and advice from experts</a> about growing your business.

Niching for Success: How to Stand Out as a Translator with Jason Willis-Lee

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