Have you spent years crafting your professional identity, building a solid reputation, and networking with industry peers? But when you look at your LinkedIn profile, it's a relic of the past, a dusty snapshot that fails to capture the dynamic professional you've become. 

Sound familiar? You're not alone. Many of us have neglected our LinkedIn presence, unaware of its true potential as a powerful personal branding and business growth tool. 

Joining us is Lynnaire Johnston, the founder of Link*Ability and an internationally regarded expert on leveraging LinkedIn for professional success. With a background in journalism, broadcasting, and copywriting, Lynnaire brings a unique perspective on using some not-so-well-known LinkedIn features to stand out.

We also talked about:
How Lynnaire's journey led her to become a LinkedIn expert
The power of LinkedIn as a publishing platform for writers and content creators
Tips for optimizing your personal LinkedIn profile to attract potential clients and opportunities
Strategies for creating and managing a LinkedIn company page that drives business growth
The benefits of using LinkedIn newsletters and collaborative articles to boost visibility and authority
Insights into LinkedIn's new features, including the revamped "Services" section and skill endorsements

Ready to unlock the full potential of LinkedIn and take your personal brand and business to new heights? Listen to this insightful episode, and learn from Lynnaire's wealth of expertise. Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED:
Lynnaire's books: 
"LinkAbility: 4 powerful strategies to maximise your LinkedIn success"(affiliate link)
"Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages”(affiliate link)
LinkedIn’s Collaborative Articles Hub: https://www.linkedin.com/pulse/topics/browse/a


Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: https://onlinebusinessliftoff.com/newsletter/

Have you spent years crafting your professional identity, building a solid reputation, and networking with industry peers? But when you look at your LinkedIn profile, it's a relic of the past, a dusty snapshot that fails to capture the dynamic professional you've become. 
Sound familiar? You're not alone. Many of us have neglected our LinkedIn presence, unaware of its true potential as a powerful personal branding and business growth tool. 
Joining us is Lynnaire Johnston, the founder of Link*Ability and an internationally regarded expert on leveraging LinkedIn for professional success. With a background in journalism, broadcasting, and copywriting, Lynnaire brings a unique perspective on using some not-so-well-known LinkedIn features to stand out.
We also talked about:
<ul>
<li aria-level="1">How Lynnaire's journey led her to become a LinkedIn expert</li>
<li aria-level="1">The power of LinkedIn as a publishing platform for writers and content creators</li>
<li aria-level="1">Tips for optimizing your personal LinkedIn profile to attract potential clients and opportunities</li>
<li aria-level="1">Strategies for creating and managing a LinkedIn company page that drives business growth</li>
<li aria-level="1">The benefits of using LinkedIn newsletters and collaborative articles to boost visibility and authority</li>
<li aria-level="1">Insights into LinkedIn's new features, including the revamped "Services" section and skill endorsements</li>
</ul>
Ready to unlock the full potential of LinkedIn and take your personal brand and business to new heights? Listen to this insightful episode, and learn from Lynnaire's wealth of expertise. Want to be notified when new episodes come up? Sign up here.
RESOURCES MENTIONED:
<ul>
<li aria-level="1">Lynnaire's books: </li>
<ul>
<li aria-level="2"><a href="https://geni.us/linkability">"LinkAbility: 4 powerful strategies to maximise your LinkedIn success"</a> (affiliate link) </li>
<li aria-level="2"><a href="https://geni.us/Business-Gold">"Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages”</a> (affiliate link)</li>
</ul>
</ul>
<ul>
<li aria-level="1">LinkedIn’s Collaborative Articles Hub: <a href="https://www.linkedin.com/pulse/topics/browse/a">https://www.linkedin.com/pulse/topics/browse/a</a> </li>
</ul>
 Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here:<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and expert advice for you and other overworked business owners who want to increase revenue and profits without burning out or hiring a big team so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and expert advice for you and other overworked business owners who want to increase revenue and profits without burning out or hiring a big team so that you can have more time for yourself and your family and more choices in how you live your life.

How To Boost Your Visibility and Authority On LinkedIn

At just 24 years old, Greg Berry was elected as a city councilor and quickly spotted a major problem: government organizations were struggling to get fair value for their surplus items when they sold them.

Determined to find a solution, Greg leveraged his IT expertise and entrepreneurial spirit to create Municibid, an online platform that has since revolutionized government auctions.

His innovative approach not only solved a persistent issue but also transformed the way surplus items are bought and sold in the US and some parts of Canada.

Greg joined me on the show to talk about his journey as well as share what he’s learned along the way.

WE ALSO TALKED ABOUT:
Greg's journey from city councilor to entrepreneur and the challenges he faced.
The inefficiencies in government auctions and how Municibid addresses them.
The development and scaling of Municibid, including marketing strategies and technological integration.
The importance of data analytics in optimizing auction sales and identifying trends.
Greg's new venture, Surplus.com, and its potential for global expansion.
Advice for aspiring entrepreneurs on finding mentors and leveraging life experiences.

Tune in to hear Greg's interesting story and get inspired to tackle your own business challenges! 

Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED
Government auction website:Municibid.com
B2C surplus goods auction website:  Surplus.com
Customer engagement platform:Customer.io
AI customer service platform:Intercom.com
Self-service business intelligence platform:Holistics.io
 Google Cloud’s enterprise data warehouse:  BigQuery

Want regular access to tips, techniques, and advice from experts about growing your business?  Sign up here.

At just 24 years old, Greg Berry was elected as a city councilor and quickly spotted a major problem: government organizations were struggling to get fair value for their surplus items when they sold them.
Determined to find a solution, Greg leveraged his IT expertise and entrepreneurial spirit to create Municibid, an online platform that has since revolutionized government auctions.
His innovative approach not only solved a persistent issue but also transformed the way surplus items are bought and sold in the US and some parts of Canada.
Greg joined me on the show to talk about his journey as well as share what he’s learned along the way.
WE ALSO TALKED ABOUT:
<ul>
<li aria-level="1">Greg's journey from city councilor to entrepreneur and the challenges he faced.</li>
<li aria-level="1">The inefficiencies in government auctions and how Municibid addresses them.</li>
<li aria-level="1">The development and scaling of Municibid, including marketing strategies and technological integration.</li>
<li aria-level="1">The importance of data analytics in optimizing auction sales and identifying trends.</li>
<li aria-level="1">Greg's new venture, Surplus.com, and its potential for global expansion.</li>
<li aria-level="1">Advice for aspiring entrepreneurs on finding mentors and leveraging life experiences.</li>
</ul>
Tune in to hear Greg's interesting story and get inspired to tackle your own business challenges! 
Want to be notified when new episodes come up? <a href="https://onlinebusinessliftoff.com/newsletter/">Sign up here</a>.
RESOURCES MENTIONED
<ul>
<li aria-level="1">Government auction website:  <a href="http://municibid.com">Municibid.com</a></li>
<li aria-level="1">B2C surplus goods auction website:  <a href="http://surplus.com">Surplus.com</a></li>
<li aria-level="1">Customer engagement platform:  <a href="http://customer.io">Customer.io</a></li>
<li aria-level="1">AI customer service platform:  <a href="http://intercom.com">Intercom.com</a> </li>
<li aria-level="1">Self-service business intelligence platform:  <a href="http://holistics.io">Holistics.io</a></li>
<li aria-level="1"> Google Cloud’s enterprise data warehouse:  <a href="https://cloud.google.com/bigquery">BigQuery</a></li>
</ul>
Want regular access to tips, techniques, and advice from experts about growing your business?  <a href="https://onlinebusinessliftoff.com/newsletter/">Sign up here</a>.

How a 24-Year-Old Entrepreneur Turned a Government Dilemma into a Booming Business With Greg Berry

Ever wondered if your emails are disappearing into a digital abyss, never to be seen or read by the people on your list? Imagine how bad that would be for your business if your carefully crafted messages never reach their destinations. 

In this episode, we dive deep into the world of email deliverability with tech expert MV Braverman to ensure your emails not only send but also land exactly where they should.

MV Braverman is not just an expert on email systems; she's a seasoned warrior in making sure digital communications hit their mark. With extensive experience in IT support and a deep understanding of email marketing, MV joins us to demystify the often confusing world of email deliverability and the recent changes that could be affecting your communications.

We also talk about:
The key differences between email delivery and deliverability.
The importance of setting up proper email authentication to avoid being marked as spam.
How setting up DMARC reporting can reveal issues you might never notice otherwise.
Real-world consequences of poor email practices and how they can silently impact your business.

Tune into this episode to ensure your email strategies are up to date and effective. And remember, if you want to stay ahead with the latest insights and tips from successful online entrepreneurs, subscribe and get notified about upcoming episodes. 

RESOURCES MENTIONED:
Online Business Launchpad podcast, Episode 149:  Useful Ways To Use Zapier To Automate Boring Repetitive Tasks With MV Braverman
MV’s DIY Email Authentication Guide  - https://diyguide.inboxwelcome.com
MV’s Website:  https://inboxwelcome.com/
Google Workspace:  https://workspace.google.com/
Brevo:  https://www.brevo.com/
Email management tools:
ConvertKit (affiliate link)
MailChimp

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: Online Business Lift Off Newsletter

Ever wondered if your emails are disappearing into a digital abyss, never to be seen or read by the people on your list? Imagine how bad that would be for your business if your carefully crafted messages never reach their destinations. 
In this episode, we dive deep into the world of email deliverability with tech expert MV Braverman to ensure your emails not only send but also land exactly where they should.
MV Braverman is not just an expert on email systems; she's a seasoned warrior in making sure digital communications hit their mark. With extensive experience in IT support and a deep understanding of email marketing, MV joins us to demystify the often confusing world of email deliverability and the recent changes that could be affecting your communications.
We also talk about:
<ul>
<li aria-level="1">The key differences between email delivery and deliverability.</li>
<li aria-level="1">The importance of setting up proper email authentication to avoid being marked as spam.</li>
<li aria-level="1">How setting up DMARC reporting can reveal issues you might never notice otherwise.</li>
<li aria-level="1">Real-world consequences of poor email practices and how they can silently impact your business.</li>
</ul>
Tune into this episode to ensure your email strategies are up to date and effective. And remember, if you want to stay ahead with the latest insights and tips from successful online entrepreneurs, <a href="https://onlinebusinessliftoff.com/newsletter/">subscribe and get notified about upcoming episodes</a>. 
RESOURCES MENTIONED:
<ul>
<li aria-level="1">Online Business Launchpad podcast, <a href="https://onlinebusinessliftoff.com/project/ep-149-useful-ways-to-use-zapier-to-automate-boring-repetitive-tasks-with-mv-braverman/">Episode 149:  Useful Ways To Use Zapier To Automate Boring Repetitive Tasks With MV Braverman</a></li>
<li aria-level="1">MV’s DIY Email Authentication Guide  - <a href="https://diyguide.inboxwelcome.com/">https://diyguide.inboxwelcome.com</a></li>
<li aria-level="1">MV’s Website:  <a href="https://inboxwelcome.com/">https://inboxwelcome.com/</a> </li>
<li aria-level="1">Google Workspace:  <a href="https://workspace.google.com/">https://workspace.google.com/</a> </li>
<li aria-level="1">Brevo:  <a href="https://www.brevo.com/">https://www.brevo.com/</a> </li>
<li aria-level="1">Email management tools:</li>
<ul>
<li aria-level="2"><a href="http://onlinebusinessliftoff.com/convertkit">ConvertKit</a> (affiliate link)</li>
<li aria-level="2"><a href="https://mailchimp.com/">MailChimp</a></li>
</ul>
</ul>
Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here:<a href="https://onlinebusinessliftoff.com/newsletter/"> Online Business Lift Off Newsletter</a>

Why Your Emails Aren’t Always Reaching Inboxes And What To Do About It with Tech Expert MV Braverman

Have you ever worried that your email platform is nothing more than an expensive drag on your business? 

And that you’re not getting everything out of it that you could?  Like a parked Ferrari languishing in the driveway?

In this episode we dive deep into how ActiveCampaign can revolutionize the way you connect with your customers and transform routine tasks into powerful customer relationships.

My guest is former maths teacher turned tech guru, Kay Peacey.  Kay is a world-leading expert in using ActiveCampaign to supercharge your business and email automation. And her expertise helps businesses harness the full power of their email platforms to foster growth and efficiency.

We also talked about:
Strategic Use of Tools: How ActiveCampaign goes beyond basic email functions to streamline business operations.
Integration Capabilities: The seamless interaction between ActiveCampaign and other tools like Google Sheets and Bonjoro.
Automation Benefits: Real-world examples of how automation can save significant time and resources.
Customization and Personalization: Utilizing tags and custom fields within ActiveCampaign to tailor customer interactions.

Curious to learn how ActiveCampaign can change your business landscape? Listen to this enlightening episode with Kay Peacey and discover the untapped potential of email automation. 

Want to be notified when new episodes come up? Sign up here. 

RESOURCES MENTIONED:
Kay’s Website:  https://slickbusiness.co/
Active Campaign Academy:  https://slickbusiness.co/activecampaign-academy/
Free Training - Accelerated Active Campaign
Facebook Group:  Automate Your Business With Active Campaign
Want To Get Started With Active Campaign?  Sign Up Here(affiliate link)

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here

Have you ever worried that your email platform is nothing more than an expensive drag on your business? 
And that you’re not getting everything out of it that you could?  Like a parked Ferrari languishing in the driveway?
In this episode we dive deep into how ActiveCampaign can revolutionize the way you connect with your customers and transform routine tasks into powerful customer relationships.
My guest is former maths teacher turned tech guru, Kay Peacey.  Kay is a world-leading expert in using ActiveCampaign to supercharge your business and email automation. And her expertise helps businesses harness the full power of their email platforms to foster growth and efficiency.
We also talked about:
<ul>
<li aria-level="1">Strategic Use of Tools: How ActiveCampaign goes beyond basic email functions to streamline business operations.</li>
<li aria-level="1">Integration Capabilities: The seamless interaction between ActiveCampaign and other tools like Google Sheets and Bonjoro.</li>
<li aria-level="1">Automation Benefits: Real-world examples of how automation can save significant time and resources.</li>
<li aria-level="1">Customization and Personalization: Utilizing tags and custom fields within ActiveCampaign to tailor customer interactions.</li>
</ul>
Curious to learn how ActiveCampaign can change your business landscape? Listen to this enlightening episode with Kay Peacey and discover the untapped potential of email automation. 
Want to be notified when new episodes come up? <a href="https://onlinebusinessliftoff.com/newsletter/">Sign up here. </a>
RESOURCES MENTIONED:
<ul>
<li aria-level="1">Kay’s Website:  <a href="https://slickbusiness.co/">https://slickbusiness.co/</a> </li>
<li aria-level="1">Active Campaign Academy:  <a href="https://slickbusiness.co/activecampaign-academy/">https://slickbusiness.co/activecampaign-academy/</a> </li>
<li aria-level="1">Free Training - <a href="https://slickbusiness.co/accelerated-activecampaign/">Accelerated Active Campaign</a></li>
<li aria-level="1">Facebook Group:  <a href="https://www.facebook.com/groups/automate.your.business.with.activecampaign">Automate Your Business With Active Campaign</a></li>
<li aria-level="1">Want To Get Started With Active Campaign?  <a href="http://onlinebusinessliftoff.com/Active-Campaign">Sign Up Here</a> (affiliate link)</li>
</ul>
Want regular access to tips, techniques and advice from experts about growing your business? <a href="https://onlinebusinessliftoff.com/newsletter/">Sign up here</a>

How To Boost Your Visibility and Authority On LinkedIn

Online Business Launchpad | Start An Online Business | Online Business Growth

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Online Business Launchpad | Start An Online Business | Online Business Growth

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