Beau Button’s lifelong passion for computers and software naturally led him to the world of gaming. So when a childhood friend suggested they start their own game company, he said yes.  That gaming company eventually became Atlas Reality, where gamers can earn cold, hard cash for playing a game that layers virtual real estate over real locations.

Building a business from scratch in the software-as-a-service industry definitely comes with its challenges.  Gaming is its own unique space, and the customer base can be a very demanding community. We talked about how Beau and his teammates learned early on how important it is to put the customer experience first.  

We also discussed:

• What it was like transition to a virtual real estate platform and the concept of virtual real estate
• Completely made up virtual environments versus real-world locations
• Generating virtual rent from virtual land and the revenue model behind it
• How they use the concept of a “treasury” in managing revenue and determining virtual rent levels
• How gamers actually earn money
• Some of the ideas Beau has for using the game to make it possible for players to gain further education and increase their financial literacy
• Future plans for expanding revenue sources and ideas of what the game might look like in the future

If you’re interested in gaming and/or gaming-to-earn or even just what it’s like to build a SaaS (Software as a Service) business, have a listen.  Beau has a lot to share.

RESOURCES MENTIONED:

Websites:  https://www.atlasreality.com/ and https://www.atlasearth.com/ 

Connect With Beau on LinkedIn:  https://www.linkedin.com/in/beaubutton/