"Sometimes being an outsider is actually your best kept secret."

Gloria Chou knows a thing or two about being an outsider—and turning that into a superpower. In this episode, she shares how she went from cold-calling journalists with no connections to getting clients featured in major outlets like Forbes and Vogue. If the idea of PR feels overwhelming or off-limits, you’ll want to listen to this.

AUTHORITY

Gloria Chou is a former U.S. diplomat who transitioned into the world of PR without any agency experience—and built a thriving business doing just that. She’s helped thousands of underrepresented founders get media coverage by teaching them to cold pitch with confidence, authenticity, and purpose.

WE ALSO TALKED ABOUT

• Why you don’t need a big following or fat budget to land media features
• The surprising difference between PR and marketing (and why PR might suit you better)
• Gloria’s sweaty-palmed journey into cold pitching and how she cracked the code
• The mindset shift needed to show up and share your story
• Why authority alone isn’t enough—you need psychological resonance
• The power of niching down and getting specific in your messaging
• How to create pitches that are timely, relevant, and irresistible to journalists
• Gloria’s thoughts on building inclusive communities and leading with values

CALL TO ACTION

Tune in and get ready to rethink your approach to visibility. Get regular access to tips, techniques and advice from experts about growing your business: https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED

• Gloria’s free PR masterclass: gloriachoupr.com/masterclass
• DM “Trudy” to @gloriachoupr on Instagram for a bonus PR pitching freebie
• My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter/