There used to be a time when the latest product release from Apple was a huge deal. But lately, it's been kind of 'meh,' and a lot of the hype in the tech world has been directed at companies doing things with AI. For better or worse, Apple seems to have largely missed the AI boom. But there are signs things might be changing. In addition to appointing John Ternus as the new CEO to replace Tim Cook, Apple is expected to unleash a slate of new products, including AirPods with cameras and foldable phones. Meanwhile, it's also raising prices on a bunch of its devices for the first time in its history, thanks to a shortage of memory. So can Apple recapture the hype and find new products to entice customers? In this episode we speak with Mark Gurman, managing editor for consumer tech at Bloomberg and one of the world's most prominent Apple-watchers. We talk to him about Apple's AI strategy, the origins of the OpenAI and Apple legal battle, what to expect with Ternus in the CEO seat, and when and why iPhones stopped being a sexy piece of hardware.