The use of so-called "alternative data" has been gathering attention for some time. Investors have been looking at things like credit cards or satellite photos of Walmart parking lots for insights into businesses before earnings or official government numbers come out. But during this crisis, alternative data has really come into its own. The speed of the crash and recovery happened so fast, it was clear that traditional numbers weren’t timely enough to get a read on what was going on. On this week's episode, we speak with Ben Breitholtz of Arbor Data Science, who explains how he's been able to monitor thousands of different categories of Google Search queries to know instantly when the recovery started to happen and what sectors of the economy were leading the way.