Go to any deli or 7-Eleven these days and you're sure to see a gigantic, technicolor wall of beverages. There are juices and sodas and CBD-infused beverages and caffeinated energy drinks as far as the eye can see. The wall just keeps getting larger. And whereas in the past you might just see Red Bull and Monster in the energy drink space, now there are numerous competitors, with a wide range of flavors and branding. So what does it take to stand out in this booming market? And how do you get your beverage on that gigantic wall? On this episode, we speak with John Fieldly, the CEO and president of Celsius Holdings, about how his company became the third largest energy drink company in the US. We discuss what it takes to succeed in terms of branding, packaging, distribution and shelf-space.

Go to any deli or 7-Eleven these days and you're sure to see a gigantic, technicolor wall of beverages. There are juices and sodas and CBD-infused beverages and caffeinated energy drinks as far as the eye can see. The wall just keeps getting larger. And whereas in the past you might just see Red Bull and Monster in the energy drink space, now there are numerous competitors, with a wide range of flavors and branding. So what does it take to stand out in this booming market? And how do you get your beverage on that gigantic wall? On this episode, we speak with John Fieldly, the CEO and president of Celsius Holdings, about how his company became the third largest energy drink company in the US. We discuss what it takes to succeed in terms of branding, packaging, distribution and shelf-space.

Bloomberg's Joe Weisenthal and Tracy Alloway explore the most interesting topics in finance, markets and economics. Join the conversation every Monday and Thursday.

Bloomberg's Joe Weisenthal and Tracy Alloway explore the most interesting topics in finance, markets and economics. Join the conversation every Monday and Thursday.

Bloomberg's Joe Weisenthal and Tracy Alloway analyze the weird patterns, the complex issues and the newest market crazes. Join the conversation every Tuesday and Thursday for interviews with the most interesting minds in finance, economics and markets.

Odd Lots

On Bloomberg’s Odd Lots podcast Joe Weisenthal and Tracy Alloway explore the most interesting topics in finance, markets, and economics. Join the conversation every Monday and Thursday. 

On Bloomberg’s Odd Lots podcast Joe Weisenthal and Tracy Alloway explore the most interesting topics in finance, markets, and economics. Join the conversation every Monday and Thursday.

Celsius CEO Explains How They Win in Energy Drinks

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/eaa7a121-08c7-4775-8559-b12b015c21d9/transcript

Breakthroughs in generative AI have created enormous opportunities for humans to learn from computers. We can use them to explain the news, understand historical concepts, fix our coding errors, and so forth. But of course, AI also has to learn from human. The technology digests enormous amounts of written text, and often relies on human feedback to calibrate its models. Luis von Ahn has been at the forefront of these back and forth interactions for years. He is currently the CEO and co-founder of Duolingo, the language learning app, but prior to that, he was one of the original developers of CAPTCHAs, the little puzzles you solve to log into websites and prove that you're a human. And of course, in the process of proving your humanity, you're also training computers to get better at identifying red lights, cross walks, bicycles and wavy letters. On this episode, we discuss the history of his work, the future of CAPTCHAs, the success of Duolingo and how he is using today's advanced AI models in aid of language learnings.

Breakthroughs in generative AI have created enormous opportunities for humans to learn from computers. We can use them to explain the news, understand historical concepts, fix our coding errors, and so forth. But of course, AI also has to learn from human. The technology digests enormous amounts of written text, and often relies on human feedback to calibrate its models. Luis von Ahn has been at the forefront of these back and forth interactions for years. He is currently the CEO and co-founder of Duolingo, the language learning app, but prior to that, he was one of the original developers of CAPTCHAs, the little puzzles you solve to log into websites and prove that you're a human. And of course, in the process of proving your humanity, you're also training computers to get better at identifying red lights, cross walks, bicycles and wavy letters. On this episode, we discuss the history of his work, the future of CAPTCHAs, the success of Duolingo and how he is using today's advanced AI models in aid of language learnings.

Luis von Ahn Explains How Computers and Humans Learn From Each Other

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b4779adf-05bb-4420-8740-b163015097e9/transcript

In the past, the most expensive housing in any major city would be connected in some way to the economics of the city itself. If the general market was weak, the high end was also weak. If the general market was strong, then the high end was strong. But increasingly in cities like NYC, Aspen, Dubai, Miami, and elsewhere, the ultra high end exists in a different market, where the rich splash around money at levels which are completely disconnected from the local environment. At these levels, the ultra-wealthy are engaging in a global game of one-upmanship, where a higher price tag, perversely, can make a given property even more tantalizing. On this episode we speak with Hiten Samtani, founder of ten31 Media, which focuses on real estate, about how this market has developed. We talk through the deals, brokers, the buyers, and the general economics of this ultra-premium tier. We also discuss the rise of branded condos -- or those with the Mercedes or Porsche imprimatur -- and how they're reshaping the real estate landscape.

In the past, the most expensive housing in any major city would be connected in some way to the economics of the city itself. If the general market was weak, the high end was also weak. If the general market was strong, then the high end was strong. But increasingly in cities like NYC, Aspen, Dubai, Miami, and elsewhere, the ultra high end exists in a different market, where the rich splash around money at levels which are completely disconnected from the local environment. At these levels, the ultra-wealthy are engaging in a global game of one-upmanship, where a higher price tag, perversely, can make a given property even more tantalizing. On this episode we speak with Hiten Samtani, founder of ten31 Media, which focuses on real estate, about how this market has developed. We talk through the deals, brokers, the buyers, and the general economics of this ultra-premium tier. We also discuss the rise of branded condos -- or those with the Mercedes or Porsche imprimatur -- and how they're reshaping the real estate landscape.

The Ultra Wealthy Have Their Own Separate World of Real Estate

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/18457c0f-120b-4df9-a7a8-b15e01283066/transcript

When most investors think of due diligence, they think of sifting through years of financial statements and crunching numbers to better understand a company's potential. Not many people think about interrogating senior executives and employees, and asking the right questions to figure out whether they're telling the truth about the business model. In this episode, we speak with Phil 'Dick' Houston, a veteran CIA officer who's been called the human lie detector. Phil literally wrote the book on how to spot lies, and has been a long-time collaborator of entrepreneur and serial acquirer Brad Jacobs, helping him with due diligence on both senior hires and potential investments. In this episode, Phil explains his strategy for identifying deceptive behavior and how it can be applied to the corporate world.

When most investors think of due diligence, they think of sifting through years of financial statements and crunching numbers to better understand a company's potential. Not many people think about interrogating senior executives and employees, and asking the right questions to figure out whether they're telling the truth about the business model. In this episode, we speak with Phil 'Dick' Houston, a veteran CIA officer who's been called the human lie detector. Phil literally wrote the book on how to spot lies, and has been a long-time collaborator of entrepreneur and serial acquirer Brad Jacobs, helping him with due diligence on both senior hires and potential investments. In this episode, Phil explains his strategy for identifying deceptive behavior and how it can be applied to the corporate world.

An Ex-CIA Officer Explains How to Spot a Lie in Business

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/71ad16fc-73fd-427a-b38e-b15d00ef306e/transcript

Celsius CEO Explains How They Win in Energy Drinks

In 1 playlist(s)

Odd Lots

Social links

Follow podcast

Recent clips