It's obvious that things are getting more expensive, and there are plenty of reasons behind the surge in prices — whether it's wars or inflation or companies padding their profit margins. But with the release of AI agents like Meta's Muse, tech companies are promising consumers that agents will start saving them tons of money by finding the best deals. According to today's guest, Lindsay Owens, the history of price gouging does not bode well for claims that things might get cheaper because of new technology, and research conducted by her think tank Groundwork Collaborative shows that a number of consumer facing agents end up serving customers more expensive items after learning more about their financial situation. Her new book Gouged: The End of a Fair Price — and What That Means for Your Wallet gets into the history of how companies got away with charging more for their goods, through means like data collection and surveillance. Today we talk to Owens about how AI agents are already changing the idea of a fair price, all the pre-AI ways that companies price gouged, and her new book.

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