As the competition expanded across the country, so did the role of the football media. More matches along with the advent of Friday night footy would see the game televised more than it had ever been before. In this episode Anthony Hudson explores the rise and rise of media in our game. By the time the '90s came along, the media proliferation meant Aussie Rules was more than a game. On the small screen, The Footy Show and Talking Footy became staples during the week and on the weekend whilst Wayne Carey and Gary Ablett Sr were dominated on the field, off the field Bruce McAvaney, Sandy Roberts and Mike Sheahan became household names.

Guests: Mike Sheahan - Sandy Roberts - Eddie McGuire - Matthew Lloyd - Terry Wallace - Tim Lane - Bruce McAvaney - Sam Newman.