The Black Effect Presents... Naked with Cari Champion!

Ice Cube is a pioneer in hip-hop. He has been able to thrive in the music and film industry and is now expanding into sports.  

In 2017, Cube founded, "The Big3" - a black-owned three-on-three-premier global league that features many of the most popular and skilled athletes of all time. The league offers an opportunity for great ballers to coach and continue playing the game they love in front of home-court fans.  As the Big3 continues to expand, there are some who oppose its growth, Adam Silver the current commissioner of the NBA in particular.

Cube joins us to go over in detail the obstacles of the Big3 and we also address the rumor about the Super Bowl. 

Connect:  @CariChampion @IceCube @TheBig3

Learn More: Big3.com