Your Instagram and TikTok are full of them: Influencers trying to convince you to part with your hard-earned cash and spend it on some trendy item that you won’t be using two weeks from now.

While conspicuous consumption has been all the rage in recent years, with influencers sharing their massive hauls, there’s been a shift. In fact, the latest trend is DEinfluencing.

Is deinfluencing really where it’s at? And will it save you money? This week’s guest, Kara Perez, is the founder of Bravely Go, a website that focuses on sustainable finances. She’s also a deinfluencer and the author of Green Money: How to Reduce Waste, Build Wealth, and Create a Better Future for All.

Ready to save more with a little deinfluenceing? Take a listen to this eye-opening discussion. But before you do, don't forget to subscribe to the Money Talks News newsletter and YouTube channel for more expert financial advice and money-saving strategies. Your future self will thank you!

https://youtu.be/e636rxDyt0U

0:00 - Intro: What is Deinfluencing?
3:45 - The Rise of Influencer Marketing
8:30 - Key Deinfluencing Strategies
14:15 - Balancing Sustainability and Consumerism
19:00 - Impact on Companies and Product Quality
23:30 - Making Money as a Deinfluencer
27:00 - Conclusion: The Future of Deinfluencing