Wisconsin is the world's leading producer of American ginseng, prized for its medicinal properties and cultural significance. But beyond its value in herbal medicine, wild ginseng also presents a unique opportunity for landowners. Today, Tony Johnson joins us. He’s a UW Extension Forestry Outreach Specialist. He tells us how landowners can benefit from protecting and cultivating wild ginseng on their property. First, Tony tells us what his role is as an Extension resource.