Some of the most valuable information any business can have is about what their customers prefer.  That's exactly what Mike Simone,  Executive Director of Market Research and Intelligence at NCBA focuses on.  What do consumers want from beef not just in the United States, but around the world.

In this two part series, Simone explains the latest market research they've shared with beef producers at the Cattlemen's Beef Convention In New Orleans.

According to the newly released “Today’s Beef Consumer” report from the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, demand for beef continues to remain strong. The compilation of research from 2022, outlined below, shows that despite various challenges faced by the industry, consumers have repeatedly stated that they will continue purchasing beef, both in retail and foodservice settings.