Generosity of beef producers and the consumers that love it is apparent in Wisconsin!  The Wisconsin Beef Council has just concluded its first-ever "United in Beef" t-shirt campaign.  According to Kaitlyn Kessler, Director of Communications & Outreach for the Wisconsin Beef Council, they're getting ready to send high quality beef snack sticks to multiple Boys and Girls Club locations across the state. That's thanks in large part to generous supporters that purchased "United by Beef" t-shirts!  The shirts weave the story of the 250th birthday of the United States with imagery connecting beef producers.

Also in studio, Andy Gussert, State Director of the WI Boys and Girls Club.  Gussert explains why this partnership is meaningful.  He notes that club locations stretch beyond the urban centers of Wisconsin.  He says this is not just an urban audience.  Gussert notes that they're serving over 138,500 youth, and two-two thirds are outside Milwaukee & Madison. Most clubs do gardening and hydroponics.

Listen in as they discuss the synergy between the two groups bringing high quality beef snacks to those young, hungry minds.