Data. It’s everywhere. It’s how we make educated decisions, how we learn about what’s working or not, and even what the latest trends are. But for farmers, data is about knowing how to optimize their yields, enhance sustainability, and streamline their operation.
“Today, farmers are increasingly turning to on-farm research methods to optimize their yields, enhance sustainability, and streamline operations,” explains Dr. John Jones, Southwest Regional Agronomist for UW-Madison.
Traditionally, data collection on farms revolved around fundamental metrics such as soil information and yield data. However, the current trend in on-farm research has expanded to include a diverse array of practices. Jones says, “yield data remains a cornerstone, with emphasis on spatial changes and soil sampling to compile comprehensive databases.”
He adds that the key to a successful on-farm research venture is defining the precise question or objective. Once you have the data, farmers are advised to examine average yields across fields, perform statistical analyses, and observe variations within treatments.

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