Wisconsin dairy farmer Virgil Haag joins Stephanie Hoff to discuss the powerful partnership between the state’s producers and the Alice in Dairyland program. Explore how this ambassadorship uses high-reach media campaigns and personal community engagement to build lasting consumer trust. Sharing the story of Wisconsin’s dairy heritage today ensures a thriving industry for the next generation. Learn more at wisconsindairy.org. 

Wisconsin dairy farmer Virgil Haag joins Stephanie Hoff to discuss the powerful partnership between the state&rsquo;s producers and the Alice in Dairyland program. Explore how this ambassadorship uses high-reach media campaigns and personal community engagement to build lasting consumer trust. Sharing the story of Wisconsin&rsquo;s dairy heritage today ensures a thriving industry for the next generation. Learn more at <a href="wisconsindairy.org">wisconsindairy.org</a>.&nbsp;

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

More than $32 million in dairy farmer generated funds are managed by Dairy Farmers of Wisconsin (DFW).  Headquartered in Madison, DFW focuses on enhancing the value of all Wisconsin produced dairy products.

Ultimately the goal is to return those dairy invested dollars back to the farm gate.

Dairy Farmers of Wisconsin connects with farmers and consumers to take them behind the curtain of marketing, analytics, and consumer trends to try and show them the value generated on their behalf.

This program is sponsored by Dairy Farmers of Wisconsin.

Dairy Farmers of Wisconsin

Daily audio and podcasts from the Mid-West Farm Report Madison!

Daily audio and podcasts from the Mid-West Farm Report Madison!

The Dairy Bridge: Farmers, Alice & The Future

Pictured: Steve with his family.

During Steve Van Lannen's 30 plus years in the meat industry, he ran packing companies in six states but spent most of his career in Wisconsin, most recently as President and Chief Operating Officer of American Foods Group. Through innovation and forward thinking his leadership brought growth and diversity to the companies he worked for. An advocate of education, he mentored employees and students at the high school and collegiate level. He tells Stephanie Hoff about the journey to the Wisconsin Meat Industry Hall of Fame.

Pictured: Steve with his family.
During Steve Van Lannen's 30 plus years in the meat industry, he ran packing companies in six states but spent most of his career in Wisconsin, most recently as President and Chief Operating Officer of American Foods Group. Through innovation and forward thinking his leadership brought growth and diversity to the companies he worked for. An advocate of education, he mentored employees and students at the high school and collegiate level. He tells Stephanie Hoff about the journey to the Wisconsin Meat Industry Hall of Fame.

Celebrating Meat Industry Hall-Of-Famer & Mentor Steve Van Lannen

Pictured: Dan Schaefer with his vitamin E research colleagues Kris Scheller-Stewart and Quingping Liu.

Dr. Dan Schaefer joined the UW-Madison Animal Science Department in 1981 as an assistant professor. During his nearly 40-year career with the university, he led ground-breaking research in feeding Holstein steers. His work in supplementing vitamin E in rations to improve meat color is still used today. He would go on to help construct the Meat Science and Animal Biologics Discovery building on campus. Dan sits down with Stephanie Hoff to tell his story leading to being a 2026 inductee into the Wisconsin Meat Industry Hall of Fame.

Pictured: Dan Schaefer with his vitamin E research colleagues Kris Scheller-Stewart and Quingping Liu.
Dr. Dan Schaefer joined the UW-Madison Animal Science Department in 1981 as an assistant professor. During his nearly 40-year career with the university, he led ground-breaking research in feeding Holstein steers. His work in supplementing vitamin E in rations to improve meat color is still used today. He would go on to help construct the Meat Science and Animal Biologics Discovery building on campus. Dan sits down with Stephanie Hoff to tell his story leading to being a 2026 inductee into the Wisconsin Meat Industry Hall of Fame.

Wisconsin Meat Industry Hall Of Fame Inducts Dairy Beef Pioneer Dan Schaefer

The 45th anniversary of the Midwest Horse Fair is slated to bring in a record number of horses. This year, over 800 horses from 45 different breed and discipline groups are expected to make their way to the Alliant Energy Center. Teri Giannetti is the Executive Director for the event and tells us the agenda has something for everyone.

The 45th anniversary of the Midwest Horse Fair is slated to bring in a record number of horses. This year, over 800 horses from 45 different breed and discipline groups are expected to make their way to the Alliant Energy Center. Teri Giannetti is the Executive Director for the event and tells us the agenda has something for everyone.

The Dairy Bridge: Farmers, Alice & The Future

Dairy Farmers of Wisconsin

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MID-WEST FARM REPORT - MADISON

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