Beef on dairy – farmers have been interested in it for a few years now, and it’s only gaining momentum. Tom Earleywine, director of nutritional services with Purina Feed, says the industry is in a critical time now where it needs to provide the best animals in order to secure a market before the beef herd comes back.

"It really has gone crazy in the last two or three years once people recognized that the beef cow calf herd was down because of recent droughts, and... beef supply goes down," Earleywine explains. "So what can we do to provide more beef and better beef?"

He tells Mid-West Farm Report what Purina's research has discovered.