The Wisconsin Beef Council sponsored the Best Beef Entrée award at the recent Wisconsin ProStart Invitational, inspiring the next generation of culinary leaders. Brady Weiland, a beef and dairy producer from Columbus, tells us about the experience as a judge, and tasting the creative ways that students prepared decadent beef dishes. He also gives us a firsthand look at why representing the dairy perspective on the state checkoff board is vital for the entire beef industry's success.