The WI Dept of Agriculture along with the WI Technical College System are launching a new "Meat Talent" educational campaign to recruit students into the meat processing industry.  Pam Jahnke visits with Kaitlyn Spierings from Fox Valley Technical College in Appleton, about the certificate they're planning to offer and what coursework looks like.

The winter wheat crop in Wisconsin is looking good.  Colleen Klettke, location manager for United Cooperative in Ripon says it's some of the best test weight she's seen, and low in vomitoxin.  Same story from Alex Beaver, crop specialist with Insight FS in Jefferson.  He says despite some severe weather that rolled through southeast WI, the wheat recovered and is yielding well.Fluid milk contracts are sinking in red ink on a Thursday morning. 

Are consumers making fundamental changes in what they're purchasing as interest rates climb?  Owen Feenstra, broker analyst with EverAg in Chicago joins Pam Jahnke to discuss. He also notes that the market should see seasonal demand for product pick up starting mid-August.