In an effort to streamline Wisconsin’s agricultural resources, REAP Food Group has announced a partnership with Wisconsin Farmers Union to expand the reach of the Farm Fresh Atlas. The collaboration comes as the atlas prepares for its landmark 25th-anniversary publication in 2026.

Aidan Coffin Ness, director of the Farm Fresh Atlas at REAP Food Group, tells Mid-West Farm Report that the program started as a small guide for the Dane County Farmers' Market. Now, it's a statewide resource that reaches over 125,000 people annually. 

By partnering with WFU, the atlas aims to become the most robust directory in the state, helping everyone from individual families to school lunch programs source local ingredients.