Wisconsin's voice is being heard on the national scene regarding use of beef checkoff dollars.

Curt Larson, President & CEO of Equity Cooperative Livestock also is serving as president of the WI Beef Council.  Larson explains to Pam Jahnke that discussion is currently ongoing about channels where beef producers checkoff dollars will be spent.

Larson acknowledges that the entire industry is trying to do more with less.  Fewer cattle mean fewer investment dollars available overall.  That makes producer voices all the more important in the decision making process.